Menu
Marketing and Sponsorship

Coors Light Signs Three-Year Deal To Become Mariners' Official Beer

The Mariners and Coors Light yesterday announced a new three-year sponsorship agreement that will see Coors Light become the team's official beer. As part of the deal, The Rail Bar in The 'Pen, presented by Root Sports, will be rebranded the Coors Light Rail Bar and Coors Light will be the presenting sponsor of the Root Sports Mariners pregame program before every Mariners home game. Coors Light also will mark the Mariners' 35th anniversary this summer with a series of pint glasses that will feature the likenesses of former Mariners Jay Buhner, Ken Griffey Jr. and Edgar Martinez. Other elements of the agreement include placement of the Coors Light brand on the Safeco Field main center field scoreboard as well as on rotating home plate signage and LED ribbon boards (Mariners). In Seattle, Nick Eaton noted Budweiser has served as the Mariners' official beer for 30 years and he wrote, "Here in the microbrew mecca, it's a little disappointing that the official beer of the Seattle Mariners is Coors Light." Eaton: "Don't worry. If you love Budweiser and other beers, you will still be able to buy those at the game" (SEATTLEPI.com, 3/6). 

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/03/07/Marketing-and-Sponsorship/Mariners.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/03/07/Marketing-and-Sponsorship/Mariners.aspx

CLOSE