SBD/March 2, 2012/Media

Final Ratings: Daytona Rain Coverage Tops Weekend; Nationwide Series Sets Cable Record

Fox’ broadcast Sunday of rained-out Daytona 500 led sports telecasts last weekend
Fox’ broadcast Sunday of the rained-out NASCAR Sprint Cup Daytona 500 led sports telecasts last weekend with a 4.7 rating and 7.7 million viewers despite nearly four hours of coverage without any live racing. Those figures ended up topping Sunday's NBA All-Star Game on TNT, which earned a 4.4 rating and 7.1 million viewers up against the Oscars on ABC. The All-Star Game had originally beaten the Daytona rain coverage when overnights were released on Monday.

CARS & TRUCKS: NASCAR’s lower series also performed well on cable TV. The Nationwide Series Drive4COPD 300 last Saturday afternoon averaged a 2.9 rating and 4.4 million viewers, marking the series’ most-viewed race ever on cable TV. The previous record was a 2.8 rating and 4.3 million viewers for the same race in ’10, which featured Danica Patrick’s NASCAR debut. Last Friday night’s Camping World Truck Series NextEra Energy Resources 250 on Speed earned a 1.2 rating and 2.0 million viewers, up from a 1.0 rating and 1.8 million viewers last year. Speed also earned a 1.2 rating and 1.8 for the Sprint Cup Gatorade Duels on Feb. 23. While the rating was flat compared to last year, viewership was down 6% compared to 1.9 million. Meanwhile, the NASCAR section of FoxSports.com set a single-day traffic record Monday night by attracting two million unique visitors. Contributing to the growth was the traffic on RaceTrax, the live leaderboard, which jumped 159% in uniques over last year. In the two weeks leading up to and including the race, visits to the NASCAR section grew by 71% year-over-year.

STAR LIGHT, STAR BRIGHT: The NBA All-Star Game was not the only event during All-Star Weekend to see a year-over-year decline. All-Star Saturday Night, which featured the Haier Shooting Stars competition, Taco Bell Skills Challenge, Foot Locker Three-Point Contest and Sprite Slam Dunk Contest, earned a 3.6 rating and 6.2 million viewers on TNT, down 18% and 23%, respectively, from last year. Meanwhile, NBA TV averaged 137,000 viewers for the D-League All-Star Game on Saturday afternoon, up from 84,000 viewers last year.
NBA ALL-STAR SATURDAY NIGHT TREND ON TNT
YEAR
RATING
VIEWERS (000)
'12
3.6
6,237
'11
4.4
8,130
'10
3.1
5,441
'09
3.9
6,554
'08
3.1
5,206
     

PLAYING WITH MATCHES: NBC earned a 2.3 rating and 3.3 million viewers for Sunday’s final match of the WGC-Accenture Match Play Championship, which saw Hunter Mahan defeat Rory McIlroy. Those mark the highest figures for the event since a 3.0 rating and 4.2 million viewers in ’08, when Tiger Woods beat Stewart Cink.

The charts below list final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings.
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NASCAR Sprint Cup: Daytona 500
2/27
Fox
7:30pm-1:00am
8.0
13,700
NASCAR Sprint Cup:
Daytona 500 rain-delay coverage
2/26
Fox
1:30-5:15pm
4.7
7,700
WGC-Accenture Match Play
Championship: Finals
2/26
NBC
2:00-6:00pm
2.3
3,335
NCAA Basketball: Missouri-Kansas
2/25
CBS
4:19-6:35pm
1.9
2,939
NCAA Basketball:
Wisconsin-Ohio State
2/26
CBS
4:19-6:09pm
1.8
2,895
NCAA Basketball: Vanderbilt-Kentucky
2/25
CBS
12:00-2:14pm
1.5
2,253
WGC-Accenture Match Play
Championship: Semifinals
2/25
NBC
2:00-6:00pm
1.3
1,863
NCAA Basketball: Pittsburgh-Louisville
2/26
CBS
2:00-4:16pm
1.0
1,442
NCAA Basketball: (regional)
2/25
CBS
2:14-4:19pm
1.0
1,441
"Ali 70 from Las Vegas"
2/25
ABC
4:00-6:00pm
0.7
922
Epic Poker: Mix-Max Main Event
2/26
CBS
1:00-2:00pm
0.6
905
Supercross Legends special
2/26
CBS
12:00-1:00pm
0.5
n/a
"Golf Central Live"
2/26
NBC
1:30-2:00pm
0.5
n/a
Mexico Primera Division:
Chivas de Guadalajara-Santos Laguna
2/26
Telem.
4:55-7:04pm
0.4
806
Mexico Primera Division:
Atlante-Club America
2/25
Telef.
10:00pm-12:00am
0.4
679
"Laureus Sports Awards" (taped)
2/26
NBC
12:30-1:30pm
0.4
569
Mexico Primera Division:
Pachuca-Tigres UANL
2/25
Telef.
7:55-10:00pm
0.3
551
Mexico Primera Division:
UNAM-Queretaro
2/26
Univ.
12:55-3:00pm
0.3
494
"Golf Central Live"
2/25
NBC
1:30-2:00pm
0.3
n/a
           

NOTE: Race rained out on Sunday; Monday night's race had nearly two-hour delay after Juan Pablo Montoya crashed into a track dryer full of jet fuel.

 

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NBA All-Star Game
2/26
TNT
7:16-10:33pm
4.4
7,070
NBA All-Star Saturday Night
2/25
TNT
8:30-11:14pm
3.6
6,237
NBA: Knicks-Heat
2/23
TNT
7:07-9:49pm
3.2
5,092
NASCAR Nationwide Series:
Drive4COPD 300
2/25
ESPN
1:15-4:09pm
2.9
4,433
NBA: Lakers-Thunder
2/23
TNT
9:49pm-12:29am
2.3
3,665
NBA: BBVA Rising Stars Challenge
2/24
TNT
9:00-11:05pm
1.7
2,729
NBA: Lakers-Mavericks
2/22
ESPN
9:43pm-12:22am
1.8
2,569
NBA: Sprint Celebrity Game
2/24
ESPN
7:00-9:02pm
1.5
2,360
NCAA Basketball:
Kentucky-Mississippi State
2/21
ESPN
9:08-11:15pm
1.4
2,118
NASCAR Camping World Truck
Series: NextEra Energy Resources 250
2/24
Speed
7:30-10:30pm
1.2
1,961
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