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SBD/March 2, 2012/Marketing and Sponsorship
Dick's Sporting Goods Launches New Ad Campaign In Hopes Of Better Defining Brand
Published March 2, 2012
STAYING IN CHAMPIONS TOUR: In New York, Kevin Stevens reported Dick's Sporting Goods has “extended its title sponsorship of the Dick's Sporting Goods Open golf tournament for three more years.” That “assures the tournament a spot on the Champions Tour calendar” through ’15 (Elmira STAR-GAZETTE, 3/1).