Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games Dolphins Rookie Parker Racking Up Endorsements
SBD/March 2, 2012/Marketing and Sponsorship
Dick's Sporting Goods Launches New Ad Campaign In Hopes Of Better Defining Brand
Published March 2, 2012
STAYING IN CHAMPIONS TOUR: In New York, Kevin Stevens reported Dick's Sporting Goods has “extended its title sponsorship of the Dick's Sporting Goods Open golf tournament for three more years.” That “assures the tournament a spot on the Champions Tour calendar” through ’15 (Elmira STAR-GAZETTE, 3/1).