SBD/March 1, 2012/Research and Ratings

MLB Network In 67.7 Million U.S. Homes As Spring Training Gets Underway

MLB Network is in 67.7 million homes as Spring Training gets under way in Arizona and Florida, up 22% compared to the same time last year. The year-over-year gains for March are the most among any U.S. cable network in the time frame. ESPN leads sports nets with just over 99.0 million homes, down 1.1% from March '11. With NCAA March Madness on the schedule this month, TBS, TNT and truTV are all down slightly from last year, but each net remains distributed in at least 92 million homes. Speed is seeing gains as the NASCAR season gets underway, with distribution up 3.5% since the start of the year. For the second straight month, Nickelodeon/Nick At Nite remains the only cable net in more than 100 million homes. Listed below are the top 10 U.S. cable nets in distribution for the month of March, with comparisons to previous years during the same period. Also listed is distribution for networks carrying sports content in March.

U.S. CABLE NETWORK DISTRIBUTION FOR MARCH
NETWORK
'06 (000)
'07 (000)
'08 (000)
'09 (000)
'10 (000)
'11 (000)
'12
(000)
Nickelodeon/
Nick At Nite
89,937
92,616
96,444
98,601
99,664
100,535
100,138
Weather Channel
89,968
92,749
96,578
99,050
99,918
100,858
99,996
TBS
89,908
92,378
97,339
99,190
100,287
101,098
99,906
Discovery Channel
90,694
93,158
96,903
98,851
99,838
100,822
99,607
Food Network
88,677
91,758
95,699
98,080
99,563
100,390
99,579
USA
90,190
92,706
96,442
98,507
99,230
100,315
99,272
CNN
90,357
92,888
96,511
98,445
99,332
100,414
99,173
TNT
90,265
92,759
96,424
98,244
99,269
100,551
99,067
ESPN
90,466
93,036
96,504
98,159
99,221
100,106
99,025
Cartoon Network/
Adult Swim
89,117
91,785
95,855
97,982
98,540
99,554
98,982
ESPN2
89,881
92,539
96,188
97,711
98,816
99,971
98,912
FX
88,371
91,085
94,653
95,387
96,128
99,619
98,020
truTV
85,015
87,858
91,087
91,333
92,483
92,627
92,126
Golf Channel
67,851
75,286
73,975
81,016
83,031
83,556
84,552
Speed
65,754
70,488
71,891
73,329
75,272
78,172
81,943
NBC Sports Network
63,410
72,166
72,151
74,788
63,788
75,985
76,280
ESPNews
47,490
55,633
63,289
68,113
72,396
73,637
74,173
ESPNU
n/a
n/a
n/a
n/a
n/a
72,555
72,466
MLB Network
n/a
n/a
n/a
n/a
n/a
55,380
67,729
NFL Network
n/a
40,935
42,853
41,920
56,312
56,930
59,020
NBA TV
n/a
n/a
n/a
n/a
n/a
55,270
58,944
Fox Soccer
n/a
n/a
n/a
34,419
36,098
38,641
40,921
Fuel TV
n/a
n/a
n/a
n/a
n/a
n/a
36,545
ESPN Classic
59,968
65,365
62,153
63,324
57,788
36,939
32,594
               

NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including NHL Network, Universal Sports, Tennis Channel, Fox College Sports, Big Ten Network, Longhorn Network and CBS Sports Network.

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