SBD/March 1, 2012/Research and Ratings

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  • MLB Network In 67.7 Million U.S. Homes As Spring Training Gets Underway

    MLB Network is in 67.7 million homes as Spring Training gets under way in Arizona and Florida, up 22% compared to the same time last year. The year-over-year gains for March are the most among any U.S. cable network in the time frame. ESPN leads sports nets with just over 99.0 million homes, down 1.1% from March '11. With NCAA March Madness on the schedule this month, TBS, TNT and truTV are all down slightly from last year, but each net remains distributed in at least 92 million homes. Speed is seeing gains as the NASCAR season gets underway, with distribution up 3.5% since the start of the year. For the second straight month, Nickelodeon/Nick At Nite remains the only cable net in more than 100 million homes. Listed below are the top 10 U.S. cable nets in distribution for the month of March, with comparisons to previous years during the same period. Also listed is distribution for networks carrying sports content in March.

    U.S. CABLE NETWORK DISTRIBUTION FOR MARCH
    NETWORK
    '06 (000)
    '07 (000)
    '08 (000)
    '09 (000)
    '10 (000)
    '11 (000)
    '12
    (000)
    Nickelodeon/
    Nick At Nite
    89,937
    92,616
    96,444
    98,601
    99,664
    100,535
    100,138
    Weather Channel
    89,968
    92,749
    96,578
    99,050
    99,918
    100,858
    99,996
    TBS
    89,908
    92,378
    97,339
    99,190
    100,287
    101,098
    99,906
    Discovery Channel
    90,694
    93,158
    96,903
    98,851
    99,838
    100,822
    99,607
    Food Network
    88,677
    91,758
    95,699
    98,080
    99,563
    100,390
    99,579
    USA
    90,190
    92,706
    96,442
    98,507
    99,230
    100,315
    99,272
    CNN
    90,357
    92,888
    96,511
    98,445
    99,332
    100,414
    99,173
    TNT
    90,265
    92,759
    96,424
    98,244
    99,269
    100,551
    99,067
    ESPN
    90,466
    93,036
    96,504
    98,159
    99,221
    100,106
    99,025
    Cartoon Network/
    Adult Swim
    89,117
    91,785
    95,855
    97,982
    98,540
    99,554
    98,982
    ESPN2
    89,881
    92,539
    96,188
    97,711
    98,816
    99,971
    98,912
    FX
    88,371
    91,085
    94,653
    95,387
    96,128
    99,619
    98,020
    truTV
    85,015
    87,858
    91,087
    91,333
    92,483
    92,627
    92,126
    Golf Channel
    67,851
    75,286
    73,975
    81,016
    83,031
    83,556
    84,552
    Speed
    65,754
    70,488
    71,891
    73,329
    75,272
    78,172
    81,943
    NBC Sports Network
    63,410
    72,166
    72,151
    74,788
    63,788
    75,985
    76,280
    ESPNews
    47,490
    55,633
    63,289
    68,113
    72,396
    73,637
    74,173
    ESPNU
    n/a
    n/a
    n/a
    n/a
    n/a
    72,555
    72,466
    MLB Network
    n/a
    n/a
    n/a
    n/a
    n/a
    55,380
    67,729
    NFL Network
    n/a
    40,935
    42,853
    41,920
    56,312
    56,930
    59,020
    NBA TV
    n/a
    n/a
    n/a
    n/a
    n/a
    55,270
    58,944
    Fox Soccer
    n/a
    n/a
    n/a
    34,419
    36,098
    38,641
    40,921
    Fuel TV
    n/a
    n/a
    n/a
    n/a
    n/a
    n/a
    36,545
    ESPN Classic
    59,968
    65,365
    62,153
    63,324
    57,788
    36,939
    32,594
                   

    NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including NHL Network, Universal Sports, Tennis Channel, Fox College Sports, Big Ten Network, Longhorn Network and CBS Sports Network.

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