Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/March 1, 2012/Research and RatingsPrint All
MLB Network is in 67.7 million homes as Spring Training gets under way in Arizona and Florida, up 22% compared to the same time last year. The year-over-year gains for March are the most among any U.S. cable network in the time frame. ESPN leads sports nets with just over 99.0 million homes, down 1.1% from March '11. With NCAA March Madness on the schedule this month, TBS, TNT and truTV are all down slightly from last year, but each net remains distributed in at least 92 million homes. Speed is seeing gains as the NASCAR season gets underway, with distribution up 3.5% since the start of the year. For the second straight month, Nickelodeon/Nick At Nite remains the only cable net in more than 100 million homes. Listed below are the top 10 U.S. cable nets in distribution for the month of March, with comparisons to previous years during the same period. Also listed is distribution for networks carrying sports content in March.U.S. CABLE NETWORK DISTRIBUTION FOR MARCH
NETWORK'06 (000)'07 (000)'08 (000)'09 (000)'10 (000)'11 (000)'12
Nick At Nite89,93792,61696,44498,60199,664100,535100,138
Weather Channel89,96892,74996,57899,05099,918100,85899,996 TBS89,90892,37897,33999,190100,287101,09899,906 Discovery Channel90,69493,15896,90398,85199,838100,82299,607 Food Network88,67791,75895,69998,08099,563100,39099,579 USA90,19092,70696,44298,50799,230100,31599,272 CNN90,35792,88896,51198,44599,332100,41499,173 TNT90,26592,75996,42498,24499,269100,55199,067 ESPN90,46693,03696,50498,15999,221100,10699,025 Cartoon Network/
ESPN289,88192,53996,18897,71198,81699,97198,912 FX88,37191,08594,65395,38796,12899,61998,020 truTV85,01587,85891,08791,33392,48392,62792,126 Golf Channel67,85175,28673,97581,01683,03183,55684,552 Speed65,75470,48871,89173,32975,27278,17281,943 NBC Sports Network63,41072,16672,15174,78863,78875,98576,280 ESPNews47,49055,63363,28968,11372,39673,63774,173 ESPNUn/an/an/an/an/a72,55572,466 MLB Networkn/an/an/an/an/a55,38067,729 NFL Networkn/a40,93542,85341,92056,31256,93059,020 NBA TVn/an/an/an/an/a55,27058,944 Fox Soccern/an/an/a34,41936,09838,64140,921 Fuel TVn/an/an/an/an/an/a36,545 ESPN Classic59,96865,36562,15363,32457,78836,93932,594
NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including NHL Network, Universal Sports, Tennis Channel, Fox College Sports, Big Ten Network, Longhorn Network and CBS Sports Network.