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Marketing and Sponsorship

Should Adidas Be Nervous About Its New Long-Term Deal With Derrick Rose?

With Bulls G Derrick Rose signing a new deal with adidas that is for at least 13 years at $200M, there likely are a "few nervous executives" at the company these days, according to Ed Sherman of CRAIN'S CHICAGO BUSINESS. The company is counting on Rose "to perform at a high level for a long time," and there is "no reason to think that he won't add a few more MVP trophies to his first." But he also must "stay healthy." Injuries have "derailed young superstars" such as Twins C Joe Mauer and Penguins C Sidney Crosby. Sherman: "That's why I continue to be perplexed by mega long-term contracts handed out by teams and in Mr. Rose's case, a major sponsor." Regardless, adidas "needs a big star in the near term, and few come bigger than" Rose in '12. He will be a "terrific representative for the company" (CHICAGOBUSINESS.com, 2/29). Meanwhile, ESPNCHICAGO.com's Nick Friedell noted Rose and Magic C Dwight Howard are the "faces of adidas basketball and the company wants to make it clear that it would have no issue if the pair teamed up together in Chicago if Howard decided to join the Bulls at some point down the line." There have been reports "recently that adidas did not want Rose and Howard, their top two basketball endorsers, playing on the same team in the same market." But adidas VP/Global Basketball Lawrence Norman "made it clear that wasn't the case" (ESPNCHICAGO.com, 2/26).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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