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SBD/March 1, 2012/Marketing and Sponsorship
Honda Extends Title Sponsorship Of PGA Tournament Through '16
Published March 1, 2012
THE ROAR OF THE TIGER: In West Palm Beach, Bill Dipaolo noted there are “about 160,000 fans expected" at the Honda Classic this weekend, which will be “up from the 111,000 last year.” Tournament Media Dir Gary Ferman said that media outlets covering the event “are up from 275 last year to 360 this year.” To meet the “expected 35 percent boost in attendance, Honda Classic officials have hired 65 shuttles to bring fans to and from the golf course” (PALM BEACH POST, 2/29). Dipaolo today looks at Woods' business impact on the tournament and writes, “Tiger means dollars.” Florida-based Oceanfront Realty Owner John True said that beyond the “immediate cha-ching to local merchants, long range real estate sales will benefit from the bigger crowds.” PGA National officials “figure attendance this year could increase to 160,000 from last year's 111,000, but that could be less with Wednesday's rain.” Ferman said, "I've worked with Muhammad Ali, Michael Jordan, Dan Marino. Never have I seen an athlete able to move the needle like Tiger Woods. People want to come and root for him. They want him to succeed" (PALM BEACH POST, 3/1).