McIlroy Experimenting With TaylorMade Clubs Farmers Insurance Leaving Hendrick's NASCAR Ops College Endorsements Affecting Under Armour Profits NFL Ad Sales Are Down 14% From Last September LPGA's Bay Area Tour Stop Loses Sponsor Fanatics To Get Rights To NHL Playoff Apparel Fox Sees High Demand For World Series Ads Phelps Stars Alongside McBride In "Call Of Duty" Ad Snickers To Sponsor Second Season Of ELeague Cubs Poised For Marketing Opportunities
SBD/February 29, 2012/Marketing and Sponsorship
New Era Selling Licensed Linsanity Caps In Manhattan, Buffalo
Published February 29, 2012
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ENOUGH IS ENOUGH? ESPN.com’s Lynn Hoppes wrote under the header, “Stop The Linsanity Insanity.” Hoppes, who is Asian, wrote, “Please don't automatically assume that every Asian-American is rooting for him to become a star and help the Knicks make the playoffs. And don't automatically assume that every Asian-American is offended by the jokes and comments about Lin.” He continued: “Stop making generalizations about Asian-Americans, that all of us are running outside to play basketball now, or that we're collecting every Lin item we can find” (ESPN.com, 2/27).
NO MORE STREAKING: On Long Island, Neil Best noted Lin “does not appear on the back page of Tuesday's Newsday, ending a 23-day streak in which he was included in some form on the cover of the sports section” (NEWSDAY.com, 2/28).