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SBD/February 29, 2012/Marketing and Sponsorship
New Era Selling Licensed Linsanity Caps In Manhattan, Buffalo
Published February 29, 2012
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ENOUGH IS ENOUGH? ESPN.com’s Lynn Hoppes wrote under the header, “Stop The Linsanity Insanity.” Hoppes, who is Asian, wrote, “Please don't automatically assume that every Asian-American is rooting for him to become a star and help the Knicks make the playoffs. And don't automatically assume that every Asian-American is offended by the jokes and comments about Lin.” He continued: “Stop making generalizations about Asian-Americans, that all of us are running outside to play basketball now, or that we're collecting every Lin item we can find” (ESPN.com, 2/27).
NO MORE STREAKING: On Long Island, Neil Best noted Lin “does not appear on the back page of Tuesday's Newsday, ending a 23-day streak in which he was included in some form on the cover of the sports section” (NEWSDAY.com, 2/28).