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SBD/February 28, 2012/Marketing and Sponsorship
Published February 28, 2012
COME FLY WITH ME: In Milwaukee, Don Walker reported Southwest Airlines “is the new official airline sponsor” of the Brewers. Terms of the deal were not released, but the partnership “includes in-stadium signage, a plan for a field-level interactive experience and a new ‘How Far Did It Fly’ feature during Brewers' home games” (JSONLINE, 2/27).
HAVE IT YOUR WAY: Burger King Corp. (BKC) yesterday announced a licensing agreement with franchisee Ron Devine and BK Racing LLC. As part of the agreement, BKC will sponsor the primary paint scheme on the No. 83 Sprint Cup car driven by Landon Cassill and No. 93 car driven by David Reutimann. The cars made their debut last night at the Daytona 500. The fast food restaurant chain will leverage the sponsorship both on and off the track, through select regional marketing programs and promotions (Burger King).
START SPREADING THE NEWS: In Portland, Allan Brettmann reported MMA apparel brand Respect Your Universe yesterday announced “it has raised $1.5 million in equity financing.” RYU intends to use the proceeds from the financing “to accelerate its investment in innovative product and marketing initiatives to drive brand awareness and revenue growth.” RYU is based in Portland and led “by a cadre of Nike alumni” (OREGONLIVE.com, 2/27).