SBD/February 24, 2012/Media

Final Ratings: Phil Helps Northern Trust Open To Best Final Round In Nine Years

Northern Trust Open gives Golf Channel its best non-Tiger final round lead-in ever

CBS and Golf Channel were again the beneficiaries of Phil Mickelson’s strong play last weekend. CBS earned a 4.2 rating and 6.2 million viewers for the final round of the Northern Trust Open, which saw Bill Haas win the event after a playoff with Mickelson and Keegan Bradley. Those figures mark the highest-rated and most-viewed final round for the event in nine years, dating back to a 4.6 rating and 6.5 million viewers in ‘03 for Mike Weir’s playoff win over Charles Howell III. Tiger Woods finished fifth in the '03 event; he did not play the tournament this year. Sunday’s round peaked at 11.3 million viewers during the playoff from 7:00-7:21pm ET. The Northern Trust Open also wrapped up CBS’ coverage of the Tour’s “West Coast Swing,” with the eight weekend telecasts averaging a 2.6 rating and 3.8 million viewers, up 24% and 19%, respectively, from last year. Golf Channel's early coverage of the final round Sunday averaged 1.13 million viewers from 12:58-2:30pm, marking the net's most-viewed lead-in window ever for an event not featuring Woods. The audience figure beat out the 940,000 viewers for the final round lead-in at the Shell Houston Open last year, which Mickelson won.

ICE HOUSES: NBC averaged a 1.3 rating and 1.94 million viewers for its "Hockey Day In America" NHL regional coverage last Sunday from 12:30-3:14pm ET, which featured Sharks-Red Wings. The audience marking the most-viewed NHL regular-seaosn telecast, excluding Winter Classics, in six years, dating back to 1.96 million viewers for regional coverage on NBC. The net also earned a 0.9 rating for Bruins-Wild in the late window on Sunday.

NOTES: “BracketBusters” averaged 360,000 viewers last weekend for six telecasts across ESPN/ESPN2. The most-viewed game was Saturday night’s St. Mary’s-Murray State game, which drew 1.07 million viewers on ESPN. The event has aired solely on ESPN2 the past two seasons. In ’09, “BracketBusters” averaged 367,000 viewers when Butler-Davidson drew 1.13 million viewers for a game featuring G Stephen Curry….Comcast SportsNet Chicago is averaging a 5.92 local rating for Bulls games, marking the net’s highest-ever average leading into the All-Star break.

The charts below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NASCAR Sprint Cup: Budweiser Shootout
2/18
Fox
8:20-10:31pm
4.2
7,467
PGA Tour: Northern Trust Open:
Final Round
2/19
CBS
3:07-7:21pm
4.2
6,234
NBA: Mavericks-Knicks
2/19
ABC
12:53-3:35pm
3.8
5,916
NBA: Magic-Heat
2/19
ABC
3:35-6:05pm
3.4
5,496
NASCAR Sprint Cup:
Daytona 500 Qualifying
2/19
Fox
1:00-3:45pm
2.0
3,213
PGA Tour: Northern Trust Open:
Third Round
2/18
CBS
3:07-6:05pm
2.1
2,870
NHL: (regional)
2/19
NBC
12:30-3:14pm
1.3
1,939
NCAA Basketball: Michigan State-Purdue
2/19
CBS
12:58-3:07pm
1.1
1,635
"NBA Countdown"
2/19
ABC
12:30-1:00pm
1.1
n/a
NHL: Bruins-Wild
2/19
NBC
3:32-6:11pm
0.9
1,378
Red Bull Signature Series:
Crashed Ice Netherlands (taped)
2/18
NBC
5:00-6:00pm
0.8
1,188
NCAA Basketball: (regional)
2/18
CBS
12:58-3:07pm
0.7
978
Mexico Primera Division:
Club America-Pachuca
2/19
Univ
4:55-7:00pm
0.5
864
Snowboarding: U.S. Grand Prix (taped)
2/18
NBC
3:30-5:00pm
0.6
855
"ESPN Sports Saturday"
2/18
ABC
4:00-6:00pm
0.6
n/a
"The Big Time: Episode 5"
2/18
ABC
3:00-4:00pm
0.4
n/a
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NBA: Celtics-Bulls
2/16
TNT
8:16-10:54pm
1.6
2,429
NBA: Suns-Lakers
2/17
ESPN
10:35pm-1:04am
1.3
2,085
NCAA Basketball:
Ohio State-Michigan
2/18
ESPN
8:59-10:58pm
1.3
2,006
NBA: Nuggets-Thunder
2/19
ESPN
8:00-10:50pm
1.2
1,892
NCAA Basketball:
Syracuse-Louisville
2/13
ESPN
7:00-9:07pm
1.3
1,738
NBA: Clippers-Trail Blazers
2/16
TNT
10:54pm-1:25am
1.2
1,732
NBA: Mavericks-76ers
2/17
ESPN
8:06-10:35pm
1.0
1,611
NCAA Basketball:
Kansas-Kansas State
2/13
ESPN
9:07-11:16pm
1.0
1,452
NCAA Basketball:
Clemson-North Carolina
2/18
ESPN
4:03-6:03pm
1.0
1,370
NCAA Basketball:
North Carolina-Miami
2/15
ESPN
8:00-10:01pm
0.9
1,271

 

 

 

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