Adidas Reportedly Courting James Harden DraftKings Now Partners With 27 MLB Clubs NU Stops Selling Jerseys With Players' Numbers Nike Preserves Converse's Original Look Marketplace Roundup Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing
SBD/February 24, 2012/Marketing and Sponsorship
Marketers In Wait-And-See Mode Before Jumping To Sign Jeremy Lin To Brand
Published February 24, 2012
NIKE LOOKING AT CHINA PROSPECTS: Nike Brand President Charlie Denson said that the company was “already exploring ways to profit from its most unexpected celebrity in China.” Denson: “We’re developing plans as we speak. The fact he’s experiencing the kind of success he’s having now is a very, very pleasant surprise for us.” When asked if Lin’s Taiwanese background would affect Nike’s plans, Denson said: “We’ll see. We haven’t really got that far yet. All we know is that the kids who love basketball in China relate to Jeremy Lin” (FINANCIAL TIMES, 2/24).
GOING TO THE CRAFT FAIR: In N.Y., Mary Pilon noted online handmade marketplace Etsy.com is “among the crafters’ Web sites that has been brimming with Jeremy Lin goods beyond the normal sports jersey.” Knicks fans with a “penchant for embroidery are in luck, as Lin’s face can be found on” a photostitch machine embroidery design. There is also a Jeremy Lin bottle cap necklace, which reads “Bal-Lin, #17,” a Jeremy Lin iPhone case, a “selection of MacBook decals” and a Jeremy Lin wall clock (NYTIMES.com, 2/23).