Johnson Leads In NASCAR TV Exposure Under Armour's Global Investments Paying Off Utah State Undecided On "I Believe" Trademark Eric Decker Models In New Fashion Campaign Marketplace Roundup Dick's Fires All In-Store PGA Pros Manziel Tops NFLPI's List Of Player Sales For Q1 Browns, Value City Furniture Partner For Camp AT&T Rolling Out New Yankees Campaign Chip Ganassi Drivers Star In Spot For Cottonelle
Upcoming Conferences and Events
SBD/February 24, 2012/Marketing and Sponsorship
Marketers In Wait-And-See Mode Before Jumping To Sign Jeremy Lin To Brand
Published February 24, 2012
NIKE LOOKING AT CHINA PROSPECTS: Nike Brand President Charlie Denson said that the company was “already exploring ways to profit from its most unexpected celebrity in China.” Denson: “We’re developing plans as we speak. The fact he’s experiencing the kind of success he’s having now is a very, very pleasant surprise for us.” When asked if Lin’s Taiwanese background would affect Nike’s plans, Denson said: “We’ll see. We haven’t really got that far yet. All we know is that the kids who love basketball in China relate to Jeremy Lin” (FINANCIAL TIMES, 2/24).
GOING TO THE CRAFT FAIR: In N.Y., Mary Pilon noted online handmade marketplace Etsy.com is “among the crafters’ Web sites that has been brimming with Jeremy Lin goods beyond the normal sports jersey.” Knicks fans with a “penchant for embroidery are in luck, as Lin’s face can be found on” a photostitch machine embroidery design. There is also a Jeremy Lin bottle cap necklace, which reads “Bal-Lin, #17,” a Jeremy Lin iPhone case, a “selection of MacBook decals” and a Jeremy Lin wall clock (NYTIMES.com, 2/23).