SBD/February 22, 2012/Marketing and Sponsorship

Home Team Marketing Signs Deal With Phizzle To Provide High Schools Added Benefits

Cleveland-based Home Team Marketing, a high school-focused sports marketing company, is forming a partnership with Phizzle Inc. to provide mobile marketing and digital advertising components to its sponsorship deals. Home Team Marketing owns the marketing and multimedia rights to 21 state high school athletic associations and close to 6,000 individual high schools. Phizzle will introduce new mobile and digital platforms to these sponsorship agreements for HTM’s clients, which already have access to traditional advertising, such as signage, print ads, public-address announcements and on-site multi-media campaigns. “With the intersection of mobile and social creating increased opportunity for corporate brands to connect with targeted audiences, Phizzle is providing a more engaging branded experience to extend, encourage and reward the fan experience for HTM’s extensive client base,” Phizzle CEO Ben Davis said.
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