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SBD/February 21, 2012/Marketing and Sponsorship
Heisman Trophy Winner Robert Griffin III Signs Endorsement Deal With Adidas
Published February 21, 2012
INITIAL IMPRESSION: Octagon First Call Managing Dir David Schwab reports adidas "bought a 'promoted hashtag' for #RG3 today." Schwab: "First, it's smart. Second, first ever a person's name has been promoted like this?" (TWITTER.com, 2/21).