Subway Breaks Into EPL With Liverpool Deal Safety-Kleen Re-Ups As NASCAR Sponsor Parr Looks To Crowdfunding For Sponsorhip Keflezighi's Marathon Win Could Boost Skechers Chick-Fil-A Extends Bowl Title Sponsorship Danica Signs Deal With Can-Am Arkansas Unveils New Secondary Logo Marketplace Roundup Northwestern Mutual Nabs Rose Bowl Deal State Farm Rolls Out New Creative For NBA Playoffs
Upcoming Conferences and Events
SBD/February 21, 2012/Marketing and Sponsorship
Heisman Trophy Winner Robert Griffin III Signs Endorsement Deal With Adidas
Published February 21, 2012
INITIAL IMPRESSION: Octagon First Call Managing Dir David Schwab reports adidas "bought a 'promoted hashtag' for #RG3 today." Schwab: "First, it's smart. Second, first ever a person's name has been promoted like this?" (TWITTER.com, 2/21).