U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
SBD/February 20, 2012/Research and RatingsPrint All
The NBA and NASCAR’s Budweiser Shootout led overnight ratings among weekend sports telecasts. CBS also got a boost from a playoff finish at the PGA Tour Northern Trust Open. Yesterday’s final round from 3:00-7:15pm ET got a 4.1 overnight for Bill Haas’ win over Phil Mickelson and Keegan Bradley, marking the best rating for the event’s final round since a 4.4 rating in ’04, when Mike Weir held off Shigeki Maruyama. Yesterday’s final round peaked at a 7.5 rating from 7:00-7:15pm during the playoff. Yesterday’s final round is also up 58% from a 2.6 overnight last year. Third round coverage on Saturday earned a 2.2 overnight, up from a 1.8 last year. NBC aired two windows of NHL coverage yesterday as part of “Hockey Day In America.” The early window, which featured three regional games, highlighted by Sharks-Red Wings, earned a 1.4 overnight, marking the NHL’s best non-Winter Classic regular-season rating in six years (1.5 rating on Jan. 14, 2006). The window peaked at a 1.6 rating in the 3:00pm window. In the late window, NBC earned a 1.0 rating for Bruins-Wild, down 17% from Penguins-Blackhawks last year. The chart below lists overnight ratings from weekend sports telecasts. Select ratings for ABC, Fox and NBC were not available at presstime.
TELECASTDATENETTIME (ET)RAT. NCAA Basketball: (regional)2/18CBS1:00-3:00pm0.8 PGA Tour: Northern Trust Open: Third Round2/18CBS3:00-6:00pm2.2 NASCAR Sprint Cup: Budweiser Shootout2/18Fox8:00-11:00pm4.0 NBA: Mavericks-Knicks2/19ABC1:00-3:30pm4.8 NBA: Magic-Heat2/19ABC3:30-6:00pm4.3 NCAA Basketball: Michigan State-Purdue2/19CBS1:00-3:00pm0.9 PGA Tour: Northern Trust Open: Final Round2/19CBS3:00-7:15pm4.1 NHL: (regional)2/19NBC12:00-3:00pm1.4 NHL: Bruins-Wild2/19NBC3:00-6:00pm1.0