SBD/February 17, 2012/Research and Ratings

Execs Predict Slight Growth For Fantasy Sports Industry Over Next Five Years

Sports execs feel that the revenue generated by the fantasy sports industry will grow slightly over the next five years, according to data from a Turnkey Sports Poll taken in January. Fifty-seven percent of execs polled predicted slight growth for the industry; 29% said there would be substantial growth. Execs were also asked in which leagues they manage a fantasy team, and 53% said they do not manage a team. The NFL got the highest response of any league at 41%, with MLB second at 14% (Turnkey Sports Poll).

What are your expectations for the revenue generated by the
fantasy sports industry over the next five years?
EXPECTATION
%
Slight growth
57%
Substantial growth
29%
Stay flat
9%
Not sure/no response
5%
 
In which league do you manage a fantasy team?
LEAGUE
%
None
53%
NFL
41%
MLB
14%
NBA
6%
NASCAR
6%
NHL
4%
MLS
1%

 

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