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Jeremy Lin's Star Turn Boosts Ticket Prices On The Secondary Market

Knicks G Jeremy Lin’s emergence has "upended the landscape for ticket brokers and scalpers, who are reaping the rewards online and outside Madison Square Garden," according to Mark Viera of the N.Y. TIMES. SeatGeek.com data indicated that the average ticket price yesterday among brokers for the Kings-Knicks game "had risen to $317 from $92 since last Thursday" -- a 245% increase. SeatGeek Dir of Communications Will Flaherty said, "In our three years tracking online ticket prices for sporting events, we’ve never seen prices for game tickets rise so quickly in such a short time frame." As of yesterday, tickets resold online for the Knicks’ game against the Hornets tomorrow "were going for an average of $224." That figure was a 116% increase from the average of $104 from a week ago, when the "world was being first introduced" to Lin (N.Y. TIMES, 2/16). StubHub PR Manager Joellen Ferrer said that prices for Knicks tickets "had risen 60% since Tuesday." USA TODAY's Zillgitt & McCarthy note prices ranged from "$123 for seats in the Garden's upper bowl to $9,999 for a pair of sideline seats near center court." Ferrer said that the cost for courtside seats "jumped 100% overnight, to the $2,000 range, from around $1,000." Until Tuesday night, Knicks resale ticket prices "remained virtually flat on StubHub despite a huge spike in website traffic sales." Prices "soared after Lin's most dramatic finish yet" in the Knicks' last-second win over the Raptors on Tuesday (USA TODAY, 2/16).

FEELING GOOD
: In New Jersey, Tara Sullivan writes from tip-off of the Knicks' victory last night over the Kings, "it was obvious how much Lin’s traveling basketball road show has so truly captivated Knicks fans starving so long for something, someone, like this to come along." It was "obvious in the way the crowd rose and fell with Lin’s every touch." Sullivan: "Yes, the Linsanity Express is most certainly driving its way through our collective sports consciousness, obliterating even the fresh football memory the Giants provided us only two weeks ago" (Bergen RECORD, 2/16). USA TODAY's Tom Pedulla writes, "A playoff atmosphere has returned to Madison Square Garden" (USA TODAY, 2/16).

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