New Hitting Partner

Emirates Airlines today announced a deal with the USTA to become the title sponsor of the U.S. Open Series and the official airline of the U.S. Open as part of a seven-year deal. The U.S. Open Series includes 10 events during the summer and leads into the U.S. Open ( USTA ). The WALL STREET JOURNAL's Matthew Futterman reports the deal is worth more than $90M. The events “will become the Emirates Airline U.S. Open Series," effective immediately. Japan-based electronics company Olympus previous held the title sponsorship. In addition to the official airline designation, Emirates “has committed to spending $2.5 million on promotion and hospitality annually" at the U.S. Open. The deal gives the United Arab Emirates a "high-prof ...