Quote of the Day

"Absolutely, I think it hurts. A casual fan watches a race with a car number and paint (scheme) with a particular sponsor and they watch the next race and it’s a different color."
-- NASCAR Senior VP & CMO Steve Phelps, on the impact revolving primary car sponsorships have on growing the fan base. (USA TODAY, 2/16)
Thursday February 16, 2012 Vol. 18 — No. 112 Print This Issue

Top Stories

  • New Hitting Partner

    Emirates Airlines today announced a deal with the USTA to become the title sponsor of the U.S. Open Series and the official airline of the U.S. Open as part of a seven-year deal. The U.S. Open Series includes 10 events during the summer and leads into the U.S. Open ( USTA ). The WALL STREET JOURNAL's Matthew Futterman reports the deal is worth more than $90M. The events “will become the Emirates Airline U.S. Open Series," effective immediately. Japan-based electronics company Olympus previous held the title sponsorship. In addition to the official airline designation, Emirates “has committed to spending $2.5 million on promotion and hospitality annually" at the U.S. Open. The deal gives the United Arab Emirates a "high-prof ...

  • We'll Do It Live

    Turner announces some changes to it online coverage of NCAA men's basketball tourney.

  • Gaining Linterest

    Jeremy Lin's emergence has created a burgeoning secondary ticket market at MSG.

  • Crystal Ball

    CBS' Les Moonves predicts net will set cost-per-unit record for Super Bowl XLVII ad buys.

  • Shaving Kit

    The MLS Crew unveil Barbasol as their new jersey sponsor in club's most lucrative deal.

  • Oiled Up

    Castrol renews deal with Soccer United Marketing through '14.

  • Onward & Upward

    Jaworski looks forward to future after move from "MNF."

  • The Mighty Pen

    The NCAA starts to respond to N.Y. Times’ Joe Nocera.

  • Pon De Replay

    Comerica Park's new scoreboard will be among the largest in any MLB ballpark.

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