MetroPCS Communications announced a deal to sponsor Nets G Deron Williams, who will support the wireless brand's marketing programs. These include advertising and a commercial spot for MetroPCS' new brand campaign, as well as exclusive promotions for upcoming Samsung device launches. Williams joins the brand as an endorser several months after the service provider inked a two-year deal to become the official wireless partner of USA Basketball (MetroPCS).
TEENAGE DREAM: BLOOMBERG NEWS' Julie Cruz reported adidas plans on “targeting teenage girls more influenced by music and fashion than sports.” By expanding its NEO fashion outlets, adidas “hopes to attract 14 to 19 year-old girls.” The company estimates that the effort “may bring in an additional 1 billion euros ($1.3 billion) in revenue by 2015.” adidas Exec BOD member and Brand President Erich Stamminger said, “Teenage girls are a target group we didn't really reach so far, whereas boys are closer connected to Adidas via sports. For girls, you need a bit more of fashion influence and that's exactly what we are offering with NEO.” NEO has products for sale in U.S. department stores Kohl's, J.C. Penney and Famous Footwear (BLOOMBERG, 2/14).
ADDING THEM UP: WORLD TENNIS MAGAZINE’s Justin Cohen reports Kei Nishikori has “signed a brand ambassador deal with TAG Heuer.” Nishikori joins fellow tennis player Maria Sharapova, actor Leonardo DiCaprio and F1 driver Lewis Hamilton as endorsers. Other current sponsors of Nishikori include Wilson, adidas, CupNoodle, Weider, UniQlo, WOWOW and EA Sports (WORLDTENNISMAGAZINE.com, 2/15).
