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SBD/February 14, 2012/Media
Jeremy Lin's Rise In Popularity Translates To Ratings Boom For MSG Media
Published February 14, 2012
COVER BOY: In N.Y., Siemaszko & Dejohn report Lin is “gracing the cover of Sports Illustrated" for the Feb. 27 issue. SI Group Editor Terry McDonell said, “Jeremy Lin has done more in these past five games to captivate a fan base than any player in NBA history -- and not just with his historic statistics. Look at what’s going on in this city." Lin is on the front of SI “everywhere except the Midwest, where the Big 10 gets top billing.” But his cover debut “comes on the same day SI unveils its swimsuit edition, which will no doubt distract the basketball gods” (N.Y. DAILY NEWS, 2/14). SI's Phil Taylor wrote on his Twitter account, "#Linsanity about to face its greatest test: We're putting Lin on the cover of SI. Glad there's no such thing as a j--x." With Kate Upton gracing the cover of the SI Swimsuit Issue, which comes out today, the N.Y. Daily News' Frank Isola wrote, "Admit it, who is hotter at this very minute, Kate Upton or Jeremy Lin?"
MARKET MANIA: In N.Y., Claire Atkinson noted MSG stock yesterday reached “a 52-week high,” closing at $32.32, up 3.8%. It was the “ninth-straight session gain for the stock of Knicks’ parent company, MSG, the longest in over a year.” Miller Tabak media analyst David Joyce estimates that MSG Media “is losing $7 million to $10 million a month in fees due to the lapsed TWC carriage deal.” But even without TWC, the Knicks “reaped a 4.1 household rating on Saturday night, up from their 3.0 average” (N.Y. POST, 2/14). Joyce said, "Rangers and Knicks fans do tend to buy the stock when the teams are doing well" (AP, 2/13). Meanwhile, in Buffalo, T.J. Pignataro reports a proposed New York state law “requiring the Public Service Commission to arbitrate cable television stalemates -- such as the current tussle between Time Warner Cable and MSG Networks -- is under review by the State Senate’s Energy and Telecommunications Committee.” The bill, sponsored by New York state Sen. Tony Avella and co-signed last week by New York state Sen. Mark Grisanti and two others, calls for “amending the state’s Public Service Law to require the negotiation of ‘fair terms’ between cable television franchisees and competing cable channels” (BUFFALO NEWS, 2/14).