Snickers Releases First Manziel Commercial Univ. Of Toledo Signs Deal With Cavaliers 49ers Renew Deal With U.S. Bank College Football Marketing Notes Comcast-NASCAR Deal To Be Announced IndyCar Sets New Orleans Race Date Bellis Not Likely To Strike Endorsement Deals Jordan, Federer U.S. Open Chat Boosts Sales Tony Hawk Named Sony Action Cam Endorser Jordan Talks Federer Shoe Collaboration
Upcoming Conferences and Events
SBD/February 14, 2012/Marketing and Sponsorship
Firestone Extends Deal As Official IndyCar Tire Through '14, Renews Indy Lights Entitlement
Published February 14, 2012
MOVING FORWARD: RACER.com’s David Malsher noted Bernard during his ‘12 State of IndyCar address “ended the night with a pointed, confident message about the series' future and an attempt to deflect criticism.” Bernard said, “There were critics who said IndyCar was heading for doomsday and that the series would be out of business within two years. It just had one of the best financial years in its history. We heard some snickering about the new car from the ICONIC committee, but we're very proud to say we have Honda, Chevy and Lotus here tonight.” He added, “We faced doubt over the size of our field, having only 18 cars amid the economy. But wrong again. We are very excited to have a minimum of 26 cars compete in IZOD IndyCar Series in 2012. There's also been constant speculation about me. I will be with IndyCar as long as the Hulman/George family wants me. I will keep that promise I made when they gave me this opportunity. No one could deny we haven't made mistakes. We have. But our goal is to better it, and make it stronger. Let's sit back, buckle up and hold on tight, because 2012 promises to be a hell of a ride” (RACER.com, 2/13).