SI had $576.5M in ad revenue for its print publication in '11, up slightly from last year and up from $560.4M in '09, according to data from the Publishers Information Bureau. The company's SI for Kids magazine continues to see ad sales drop dramatically, down 11% from last year. ESPN The Magazine saw a 2.2% drop in ad sales compared to '10, but was still up big compared to two years ago. Listed below are ad sale figures for the last three years for select sports magazines (THE DAILY).
| SPORTS MAGAZINE ADVERTISING REVENUE |
| PUBLICATION | '11 | '10 | '09 |
| Sports Illustrated | $576.5M | $572.0M | $560.4M |
| ESPN The Magazine | $299.4M | $306.2M | $243.4M |
| Golf | $156.4M | $152.0M | $144.8M |
| Golf Digest | $125.0M | $127.7M | $128.4M |
| Runners World | $88.9M | $86.6M | $69.5M |
| Bicycling | $37.5M | $35.8M | $33.5M |
| Golf World | $34.1M | $33.7M | $34.7M |
| Cycle World | $22.3M | $28.2M | $32.8M |
| Transworld Skateboarding | $21.0M | $23.8M | $27.9M |
| Transworld Snowboarding | $18.6M | $18.7M | $18.4M |
| Sporting News | $18.1M | $23.2M | $22.6M |
| Tennis | $15.2M | $15.8M | $19.5M |
| Transworld Motocross | $11.3M | $10.9M | $12.4M |
| Transworld Surf | $10.0M | $9.4M | $9.4M |
| SI for Kids | $6.0M | $6.7M | $15.2M |
| Transworld Wakeboarding | $4.2M | $3.7M | n/a |
| Transworld Ride BMX | $3.8M | $4.3M | n/a |
