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SBD/February 10, 2012/Media
Thunder Ratings On FS Oklahoma Nearly Double Figure From Last Season
Published February 10, 2012
Ratings for Thunder telecasts on FS Oklahoma are “nearly double” this season compared to the '10-11 campaign, according to Mel Bracht of the OKLAHOMAN. Bracht notes that the shortened 66-game season “has been a hit with viewers,” as the Thunder’s 6.0 local rating in Oklahoma City is up 82% from the same period last year. TV viewing figures also show that “fans are staying up late for the West Coast games,” as the net is averaging a 6.9 rating for games beginning at 9:00pm CT or later. The Thunder’s two games on TNT this season to date have also “produced huge local ratings, including a team-high 10.5 at Boston on Jan. 16 and a 10.0 against visiting Dallas on Dec. 29.” The Magic-Thunder Christmas night game on ESPN produced a team-high 8.3 local rating. Nationally, NBA viewership on ESPN is up 20% “when compared Christmas-to-date with last season.” TNT’s NBA viewership is up 36% (OKLAHOMAN, 2/10).
LIN IS IN: MSG has averaged a 2.6 local rating for two Knicks games since G Jeremy Lin became a starter, up 36% from a 1.9 rating season-to-date. The net earned a 2.7 local rating for the Feb. 6 game against the Jazz and a 2.4 rating for the Feb. 8 game against the Wizards (MSG).






