SBD/February 10, 2012/Media

Final Ratings: CBS, Disney Channel Counter SB XLVI With "60 Minutes," "High School Musical"

Counter-programming during the Super Bowl last Sunday was led by CBS on broadcast TV. The net had the most-viewed program up against the game (4.0 million viewers) with a special “60 Minutes” in the 8:00pm ET window featuring interviews with Vogue Editor Anna Wintour, singer Dolly Parton and actress Meryl Streep. On cable TV, Disney Channel led Super Bowl counter-programming with 2.3 million viewers for a block from 5:35-10:00pm featuring “High School Musical 2,” “High School Musical 3” and an episode of “Jessie.” Among sports telecasts up against the Super Bowl, an episode of “World’s Strongest Man” on ESPN from 7:30-8:00pm was the most-viewed telecast with only 266,000 viewers.

FOLLOW THE LEADER: NBC earned an 18.4 final rating (37.6 million viewers) for the season premiere of “The Voice” after the Super Bowl telecast, up 35% from a 13.6 rating (26.8 million viewers) for an episode of “Glee” on Fox following last year’s game. “The Voice” was also up 17% from an episode of “The Office” after the Steelers-Cardinals matchup in ’09, which was the last time NBC aired the Super Bowl.

RATINGS/VIEWER TREND FOR POST-SUPER BOWL PROGRAMS
YR
NET
PROGRAM
RAT.
VIEWERS (000)
SUPER BOWL MATCHUP
'12
NBC
"The Voice"
18.4
37,611
Giants-Patriots
'11
Fox
"Glee"
13.6
26,796
Packers-Steelers
'10
CBS
"Undercover Boss"
19.1
38,654
Saints-Colts
'09
NBC
"The Office"
11.6
22,905
Steelers-Cardinals
'08
Fox
"House"
15.7
29,045
Giants-Patriots
'07
CBS
"Criminal Minds"
15.1
26,314
Colts-Bears
'06
ABC
"Grey's Anatomy"
21.0
37,881
Steelers-Seahawks
'05
Fox
"The Simpsons"
13.0
23,074
Patriots-Eagles
'04
CBS
"Survivor All-Star"
17.9
33,535
Patriots-Panthers
'03
ABC
"Alias"
10.6
17,362
Buccaneers-Raiders
 
 

NOTES: The first-ever telecast of “NFL Honors” on NBC last Saturday night earned a 2.2 rating and 3.5 million viewers….ESPN averaged 3.2 million viewers for the Duke-North Carolina men's basketball game on Wednesday night, up from 2.4 million viewers for the teams' first matchup last year. The 3.2 million viewers is also up from ESPN's ACC Tournament Championship game last March, which averaged 2.1 million viewers for the Duke-Carolina matchup....NBC Sports Network's premiere of “Costas Tonight” on Feb. 2 earned a 0.1 rating and 142,000 viewers. By comparison, the net’s most-viewed telecast for the week ending Feb. 5 was a Rangers-Sabres game on Feb. 1….Animal Planet’s “Puppy Bowl VIII” drew a total of 3.9 million viewers for its five two-hour windows last Sunday, up from 3.8 million viewers last year and 3.1 million viewers in ’10. The first window from 3:00-5:00pm averaged 1.6 million viewers....Fox finished with a 0.8 rating and 1.4 million viewers for the EPL Chelsea-Manchester United match last Sunday, marking the second live EPL match ever on U.S. broadcast TV. While the rating for the game was flat compared to the ManU-Arsenal telecast on Jan. 22, viewership was up 9.5%. Fox also saw gains among all key male demos.

The charts below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
Super Bowl XLVI: Giants-Patriots
2/5
NBC
6:31-9:58pm
47.0
111,346
Super Bowl Trophy Presentation
2/5
NBC
9:58-10:19pm
33.7
76,803
"The Voice"
2/5
NBC
10:19-11:21pm
18.4
37,611
"Super Bowl XLVI Pregame"
2/5
NBC
2:00-6:31pm
11.1
n/a
"NFL Honors"
2/4
NBC
9:00-11:00pm
2.2
3,524
PGA Tour: Waste Management
Phoenix Open: Final Round
2/5
CBS
3:10-6:16pm
2.0
3,069
PGA Tour: Waste Management
Phoenix Open: Third Round
2/4
CBS
3:10-6:00pm
1.3
1,940
"Road to the Super Bowl"
2/5
NBC
12:00-1:00pm
1.9
n/a
AKC/Eukanuba National Championship
2/4
ABC
2:00-4:00pm
1.1
1,655
NCAA Basketball:
Michigan-Michigan State
2/5
CBS
1:00-3:10pm
1.1
1,611
"Unforgettable Moments of
Love On Ice" (taped)
2/4
NBC
4:00-6:00pm
1.0
1,488
EPL: Chelsea-Manchester United
2/5
Fox
11:01am-12:54pm
0.8
1,377
NCAA Basketball: (regional)
2/4
CBS
1:00-3:10pm
0.9
1,268
U.S. Figure Skating
Championships (taped)
2/4
NBC
2:00-4:00pm
0.8
1,187
Monster Energy AMA
Supercross: Anaheim (taped)
2/5
CBS
12:00-1:00pm
0.8
1,105
"ESPN Sports Saturday"
2/4
ABC
5:00-6:00pm
0.7
n/a
"The Big Time: Episode 3"
2/4
ABC
4:00-5:00pm
0.6
n/a
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"NFL Primetime" (post-Super Bowl)
2/5
ESPN
10:14-11:16pm
1.6
2,659
NBA: Lakers-Nuggets
2/3
ESPN
10:56pm-1:19am
1.7
2,535
NCAA Basketball: Kansas-Missouri
2/4
ESPN
8:59-11:11pm
1.4
2,432
Bulls-Knicks
2/2
TNT
8:00-10:38pm
1.7
2,349
NBA: Knicks-Celtics
2/3
ESPN
8:06-10:56pm
1.5
2,195
NCAA Basketball:
Kentucky-South Carolina
2/4
ESPN
6:09-8:02pm
1.3
2,163
NCAA Basketball:
North Carolina-Maryland
2/4
ESPN
4:0-6:09pm
1.5
2,119
NBA: Clippers-Jazz
2/1
ESPN
10:44pm-1:24am
1.5
2,039
NBA: Nuggets-Clippers
2/2
TNT
10:38pm-1:10am
1.4
1,942
NBA: Thunder-Mavericks
2/1
ESPN
8:00-10:44pm
1.3
1,889

 

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