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Marketing and Sponsorship

Fly The Friendly Skies: JetBlue Unveils Plane Decorated In Red Sox Colors

The Red Sox and JetBlue Friday morning unveiled an Airbus A320 plane decorated with a custom Red Sox-themed paint scheme featuring the team's uniform colors and marks. The plane, modeled after the club's road uniforms, features a gray paint scheme, blue wing tips, and a gray tail with the Red Sox dangling socks logo. The plane also features a banner commemorating the upcoming 100th anniversary of Fenway Park. JetBlue has been a Red Sox sponsor since '08, and the plane follows similar ventures between the Brewers and AirTran and the D'Backs and the former America West. MLB clubs, typically restricted to using their logos within their own home markets, are allowed to have one plane with one airline partner depicting team marks. "This is something we both wanted to do right from when we first signed our deal," said Red Sox Exec VP & COO Sam Kennedy. "JetBlue has been a very aggressive partner, and this is another big step in our partnership." The Red Sox-themed plane made its first trip from Boston to Ft. Myers, Fla., site of the club's Spring Training facility that also bears the airline's name, JetBlue Park (Eric Fisher, SportsBusiness Journal). In Boston, Eric Wilbur notes customers on Friday's flight to Ft. Myers "found Red Sox hats and jerseys waiting for them on their seats" (BOSTON.com, 2/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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