SBD/February 10, 2012/Marketing and Sponsorship

Fly The Friendly Skies: JetBlue Unveils Plane Decorated In Red Sox Colors

The plane features banner commemorating upcoming 100th anniversary of Fenway Park
The Red Sox and JetBlue Friday morning unveiled an Airbus A320 plane decorated with a custom Red Sox-themed paint scheme featuring the team's uniform colors and marks. The plane, modeled after the club's road uniforms, features a gray paint scheme, blue wing tips, and a gray tail with the Red Sox dangling socks logo. The plane also features a banner commemorating the upcoming 100th anniversary of Fenway Park. JetBlue has been a Red Sox sponsor since '08, and the plane follows similar ventures between the Brewers and AirTran and the D'Backs and the former America West. MLB clubs, typically restricted to using their logos within their own home markets, are allowed to have one plane with one airline partner depicting team marks. "This is something we both wanted to do right from when we first signed our deal," said Red Sox Exec VP & COO Sam Kennedy. "JetBlue has been a very aggressive partner, and this is another big step in our partnership." The Red Sox-themed plane made its first trip from Boston to Ft. Myers, Fla., site of the club's Spring Training facility that also bears the airline's name, JetBlue Park (Eric Fisher, SportsBusiness Journal). In Boston, Eric Wilbur notes customers on Friday's flight to Ft. Myers "found Red Sox hats and jerseys waiting for them on their seats" (BOSTON.com, 2/10).
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