The Packers Thursday announced plans to increase ticket prices for the '12 season at Lambeau Field at a range of $3-5 per game, depending on the seat location. Invoices sent to season-ticket holders this week include a letter from Packers President & CEO Mark Murphy that reads in part, "Ticket revenue continues to be an important component of our ability to remain financially competitive with the other 31 NFL teams. Our goal each year is to be at the league average in terms of ticket prices" (Packers). Packers Dir of Ticket Operations Mark Wagner said that some NFL owners "have suggested the Packers could charge even more because of their waiting list of 96,000 names." But he said that the team has to "balance that with the local market and fan expectations." Wagner: "That's why we try to stay somewhere in the middle of the league." Also Thursday, the team said that it will "add more than 430 new cash registers across the stadium for the coming season to provide faster service and reduce the time fans stand in line." Additionally, Murphy sent "an update" on the Lambeau Field expansion project along with the ticket invoice (GREENBAYPRESSGAZETTE.com, 2/9).
