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SBD/February 8, 2012/Olympics
Dow Reiterates Commitment To Olympics Despite Continuing Criticism
Published February 8, 2012
KEEPING IT CLEAN: MARKETING magazine's Rachel Barnes noted Kimberly-Clark is one of "several companies that will find its brand logos at sporting venues being covered with masking tape ahead of the Olympics." As part of the Games’ "clean stadia policy," devised to "protect sponsors’ brand investment, audits are under way at venues, including Wimbledon and Wembley, to cover corporate branding." This will have the "biggest impact on brand manufacturers of toilets, sinks, tissue and soap dispensers." While guidelines state that "small logos on furniture will not be affected, a decision has been made to either remove logos or cover them if there is repetition of brand names" (MARKETINGMAGAZINE.co.uk, 2/7).