SBD/February 8, 2012/Marketing and Sponsorship

Bruins' Tyler Seguin Renews Sponsorship Agreement With Dunkin' Donuts

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Dunkin' Donuts announced Bruins RW Tyler Seguin has renewed his sponsorship deal with the company and "will serve as a brand spokesman through September of this year," according to Ira Kantor of the BOSTON HERALD. In honor of the renewal and Valentine's Day, Dunkin' Donuts will host a "Romance/Bromance meet and greet lunch" with Seguin on Monday. Fans can "enter for a chance to win by clicking on the 'Tyler Seguin Sweeps' tab on the company’s Facebook page through Feb. 9." Six winners will get to have lunch with Seguin "for themselves and a friend, a $19 Dunkin’ Donuts card and Boston Bruins gear." As part of the renewed agreement, Seguin will "appear in radio ads to help promote such campaigns as 'What Are You Drinkin'?' and 'Caught Cold,' the company’s iced coffee marketing campaign." Seguin will also be featured in Dunkin' "social media campaigns this year, conducting Facebook chats with fans, and promoting both the local Boston-area Twitter handle, @DunkinBoston, and the company’s Turbo Shot coffee" (BOSTON HERALD, 2/8).
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