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SBD/February 6, 2012/Media
NFL Network Announces Extended Thursday Night Coverage, Addition Of Spanish Channel
Published February 6, 2012
THE GOLD STANDARD: The AP’s Howard Fendrich wrote it seems nothing “can get in the way of the NFL, whose ratings and revenues climb and climb, no matter what." NFL games accounted for 23 of the 25 "most-watched telecasts last fall, and a total of 37 games drew at least 20 million viewers each.” Former CBS Sports President and media consultant Neal Pilson said, “Sports is, to a certain extent, recession-proof. You can see a sports event 10 different ways: on television, on your laptop, on your iPad, on your mobile phone, in bars and restaurants, in airports. There’s no other entertainment property that is so ubiquitous.” Octagon First Call Managing Dir David Schwab said, “From September to January, every Sunday, that’s when football comes. That’s a huge advantage. Every Sunday at 1 o’clock, 4 o’clock and 8 o’clock have become what NBC Thursday nights used to be: ’Must See TV’" (AP, 2/4).