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SBD/February 6, 2012/Marketing and Sponsorship
NFL's Appeal To Women Gaining Steam; Merch Sales Still Trail MLB, College Gear
Published February 6, 2012
A RARE OCCURANCE: In Indianapolis, Curt Cavin noted there are IndyCars painted for the 32 NFL teams around the city, but he wrote, “It’s extremely rare for the NFL to allow another sports property to utilize its logos.” On the suggestion that IndyCar sell individual pictures of the NFL painted cars, Cavin wrote, “It’s one thing to showcase the NFL teams during the Super Bowl; it’s another to move into retail. I don’t see any way the NFL’s licensing department would permit that” (INDYSTAR.com, 2/2).