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Who's In, Who's Out: A Rundown Of In-Game Spots For NBC's Super Bowl Telecast

NBC has sold out all of the ad spots for Sunday's broadcast of Super Bowl XLVI. The chart below presents a quarter-by-quarter run down of the advertisers on Sunday's game. The list, compiled via research and several media reports, is tentative and likely to change by gametime. Pre-game, halftime and post-game spots are not included in the chart (THE DAILY).

ADVERTISER
LENGTH
AGENCY
FIRST QUARTER
A-B InBev (Bud Light Platinum)
:30
Translation, N.Y.
A-B InBev (Bud Light Platinum)
:30
Translation, N.Y.
Audi
:60
Venables, Bell & Partners, S.F.
Best Buy
:30
Crispin Porter + Bogusky, Boulder
Coca-Cola
:30
Wieden + Kennedy, Portland
General Electric
:30
BBDO, N.Y.
Hyundai (Velostar Turbo)
:30
Innocean Worldwide Americas
(In-house)
Mars (M&Ms)
:30
BBDO, N.Y.
Toyota (Lexus GS)
:30
Attik, S.F.
SECOND QUARTER
A-B InBev (Bud Light)
:30
Cannonball, St. Louis
A-B InBev (Budweiser)
:60
Anomaly, N.Y.
Bridgestone
:30
Richards Group, Dallas
Coca-Cola
:60
Wieden + Kennedy, Portland
GoDaddy.com
:30
In-house
H&M (David Beckham line)
:30
In-house
NFL (Xbox enhancement)
:30
n/a
Skechers (GoRun shoes)
:30
Siltanen & Partners, El Segundo
Teleflora
:30
Fire Station (In-house)
THIRD QUARTER
A-B InBev (Budweiser)
:60
Anomaly, N.Y.
Acura
:60
RPA, Santa Monica
Bridgestone
:30
Richards Group, Dallas
Cars.com
:30
DDB, Chicago
Century 21
:30
Red Tettemer & Partners, Philadelphia
Dannon Yogurt
:30
Poptent, San Clemente (crowdsourcing)
General Electric
:30
BBDO, N.Y.
NFL.com Fantasy Football
:10
Grey, N.Y.
NFL (Player safety)
:30
Grey, N.Y.
Toyota (Camry)
:30
Saatchi & Saatchi, L.A.
Volkswagen (Beetle)
:60
Deutsch, L.A.
FOURTH QUARTER
2nd Story Software (TaxACT program)
:30
J.W. Morton & Associates,
Cedar Rapids
A-B InBev (Bud Light)
:30
mcgarrybowen, N.Y.
CareerBuilder.com
:30
In-house
GoDaddy.com
:30
In-house
History Channel ("Swamp People")
:30
In-house
Honda (CR-V compact crossover)
:60
RPA, Santa Monica
Hyundai (Genesis Coupe R-spec)
:30
Innocean Worldwide Americas
(In-house)
Kia (Optima Limited)
:60
David & Goliath, L.A.
MetLife
:30
Crispin Porter + Bogusky, Boulder
Relativity Media ("Act of Valor")
:30
In-house
Samsung
:90
72ansunny, L.A.
PLACEMENT TO-BE-DETERMINED
Chrysler (TBD)
:120
n/a
E*Trade
:30
Grey, N.Y.
GM (Cadillac ATS sport)
:30
Fallon, Minneapolis
GM (Chevy Camaro)
:30
Consumer-generated
GM (Chevy Silverado)
:30
Goodby, Silverstein & Partners, S.F.
GM (Chevy Sonic)
:30
Goodby, Silverstein & Partners, S.F.
Paramount Pictures ("The Dictator")
:30
In-house
Paramount Pictures
("G.I. Joe: Retaliation")
:30
In-house
PepsiCo (Doritos)
:30
Consumer-generated
PepsiCo (Doritos)
:30
Consumer-generated
PepsiCo (Pepsi Max)
:30
TBWA/Chiat/Day, L.A.
PepsiCo (Pepsi/X Factor)
:60
TBWA/Chiat/Day, L.A.
Universal Pictures/Fandango ("Battleship")
:30
In-house
Walt Disney Pictures ("John Carter")
:30
In-house
Walt Disney Pictures/Marvel
("The Avengers")
:30
In-house

 

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