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SBD/February 3, 2012/Marketing and Sponsorship
Who's In, Who's Out: A Rundown Of In-Game Spots For NBC's Super Bowl Telecast
Published February 3, 2012
NBC has sold out all of the ad spots for Sunday's broadcast of Super Bowl XLVI. The chart below presents a quarter-by-quarter run down of the advertisers on Sunday's game. The list, compiled via research and several media reports, is tentative and likely to change by gametime. Pre-game, halftime and post-game spots are not included in the chart (THE DAILY).
| ADVERTISER |
LENGTH
|
AGENCY |
|
FIRST QUARTER
|
||
| A-B InBev (Bud Light Platinum) |
:30
|
Translation, N.Y. |
| A-B InBev (Bud Light Platinum) |
:30
|
Translation, N.Y. |
| Audi |
:60
|
Venables, Bell & Partners, S.F. |
| Best Buy |
:30
|
Crispin Porter + Bogusky, Boulder |
| Coca-Cola |
:30
|
Wieden + Kennedy, Portland |
| General Electric |
:30
|
BBDO, N.Y. |
| Hyundai (Velostar Turbo) |
:30
|
Innocean Worldwide Americas (In-house) |
| Mars (M&Ms) |
:30
|
BBDO, N.Y. |
| Toyota (Lexus GS) |
:30
|
Attik, S.F. |
|
SECOND QUARTER
|
||
| A-B InBev (Bud Light) |
:30
|
Cannonball, St. Louis |
| A-B InBev (Budweiser) |
:60
|
Anomaly, N.Y. |
| Bridgestone |
:30
|
Richards Group, Dallas |
| Coca-Cola |
:60
|
Wieden + Kennedy, Portland |
| GoDaddy.com |
:30
|
In-house |
| H&M (David Beckham line) |
:30
|
In-house |
| NFL (Xbox enhancement) |
:30
|
n/a |
| Skechers (GoRun shoes) |
:30
|
Siltanen & Partners, El Segundo |
| Teleflora |
:30
|
Fire Station (In-house) |
|
THIRD QUARTER
|
||
| A-B InBev (Budweiser) |
:60
|
Anomaly, N.Y. |
| Acura |
:60
|
RPA, Santa Monica |
| Bridgestone |
:30
|
Richards Group, Dallas |
| Cars.com |
:30
|
DDB, Chicago |
| Century 21 |
:30
|
Red Tettemer & Partners, Philadelphia |
| Dannon Yogurt |
:30
|
Poptent, San Clemente (crowdsourcing) |
| General Electric |
:30
|
BBDO, N.Y. |
| NFL.com Fantasy Football |
:10
|
Grey, N.Y. |
| NFL (Player safety) |
:30
|
Grey, N.Y. |
| Toyota (Camry) |
:30
|
Saatchi & Saatchi, L.A. |
| Volkswagen (Beetle) |
:60
|
Deutsch, L.A. |
|
FOURTH QUARTER
|
||
| 2nd Story Software (TaxACT program) |
:30
|
J.W. Morton & Associates, Cedar Rapids |
| A-B InBev (Bud Light) |
:30
|
mcgarrybowen, N.Y. |
| CareerBuilder.com |
:30
|
In-house |
| GoDaddy.com |
:30
|
In-house |
| History Channel ("Swamp People") |
:30
|
In-house |
| Honda (CR-V compact crossover) |
:60
|
RPA, Santa Monica |
| Hyundai (Genesis Coupe R-spec) |
:30
|
Innocean Worldwide Americas (In-house) |
| Kia (Optima Limited) |
:60
|
David & Goliath, L.A. |
| MetLife |
:30
|
Crispin Porter + Bogusky, Boulder |
| Relativity Media ("Act of Valor") |
:30
|
In-house |
| Samsung |
:90
|
72ansunny, L.A. |
|
PLACEMENT TO-BE-DETERMINED
|
||
| Chrysler (TBD) |
:120
|
n/a |
| E*Trade |
:30
|
Grey, N.Y. |
| GM (Cadillac ATS sport) |
:30
|
Fallon, Minneapolis |
| GM (Chevy Camaro) |
:30
|
Consumer-generated |
| GM (Chevy Silverado) |
:30
|
Goodby, Silverstein & Partners, S.F. |
| GM (Chevy Sonic) |
:30
|
Goodby, Silverstein & Partners, S.F. |
| Paramount Pictures ("The Dictator") |
:30
|
In-house |
| Paramount Pictures ("G.I. Joe: Retaliation") |
:30
|
In-house |
| PepsiCo (Doritos) |
:30
|
Consumer-generated |
| PepsiCo (Doritos) |
:30
|
Consumer-generated |
| PepsiCo (Pepsi Max) |
:30
|
TBWA/Chiat/Day, L.A. |
| PepsiCo (Pepsi/X Factor) |
:60
|
TBWA/Chiat/Day, L.A. |
| Universal Pictures/Fandango ("Battleship") |
:30
|
In-house |
| Walt Disney Pictures ("John Carter") |
:30
|
In-house |
| Walt Disney Pictures/Marvel ("The Avengers") |
:30
|
In-house |
