SBD/February 1, 2012/Classified Advertisements

SBJ In-Depth: Information Technology

Information Technology departments continue to increase their stature in the front office as sports properties and companies seek new ways to crunch consumer data, improve the fan experience, and create a laser focus to their marketing efforts. Whether it’s a fresh approach to analytics, or figuring out the best way to keep traffic and pedestrians moving, we’ll explore ways that IT departments are tackling these new responsibilities.

Publishing Date: Feb. 27 Ad Close: Feb. 13 Materials Close: Feb. 15. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or
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