SBD/January 30, 2012/Research and Ratings

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  • Overnight Ratings: NFL Pro Bowl On NBC Gets 7.9, Down 8% From '11

    The NFL Pro Bowl on NBC led all sports telecasts over the weekend with a 7.9 overnight Nielsen rating. However, that figure is down 8% from an 8.6 rating for the game on Fox last year. ABC Sunday afternoon aired its first NBA game since Christmas Day, with the Bulls-Heat matchup earning a 4.1 overnight. That rating is down 18% from the comparable Celtics-Lakers matchup last year. Saturday night saw the second iteration of the “UFC on Fox” go up against the Ladies’ Free Skate portion of the U.S. Figure Skating Championship, with both telecasts earning a 2.7 overnight rating. Meanwhile, ESPN2 earned a 0.7 overnight on Sunday morning for the five-set men’s Australian Open final from 3:45-9:30am ET. The match saw Novak Djokovic defeat Rafael Nadal in the longest final in men’s open history. The repeat of the match from 10:00am-3:00pm also earned a 0.7 overnight on the net. On Saturday, the women’s final featuring Victoria Azarenka’s defeat of Maria Sharapova earned a 0.4 overnight from 3:00-5:00am, while the repeat from 9:00-11:00am earned a 0.4.

    Listed below are overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    "The Big Time: Episode 2"
    1/28
    ABC
    3:00-4:00pm
    0.3
    Winter X Games
    1/28
    ABC
    4:00-6:00pm
    1.0
    NCAA Basketball: Texas-Baylor
    1/28
    CBS
    1:00-3:30pm
    0.8
    PGA Tour: Farmers Insurance Open: Third Round
    1/28
    CBS
    3:30-6:00pm
    1.1
    "UFC on Fox"
    1/28
    Fox
    8:00-10:00pm
    2.7
    Skiing: U.S. Freestyle Cup (taped)
    1/28
    NBC
    3:00-4:00pm
    0.5
    U.S. Figure Skating Championships:
    Ladies' Short, Free Skate
    1/28
    NBC
    4:00-6:00pm
    1.5
    U.S. Figure Skating Championships:
    Ladies' Free Skate
    1/28
    NBC
    9:00-11:00pm
    2.7
    "NBA Countdown"
    1/29
    ABC
    3:00-3:30pm
    1.5
    NBA: Bulls-Heat
    1/29
    ABC
    3:30-6:15pm
    4.1
    Monster Energy AMA Supercross (taped)
    1/29
    CBS
    12:00-1:00pm
    0.9
    NCAA Basketball: Michigan-Ohio State
    1/29
    CBS
    1:00-3:00pm
    1.7
    PGA Tour: Farmers Insurance Open: Final Round
    1/29
    CBS
    3:00-7:00pm
    2.0
    PBR 15/15 Bucking Battle (taped)
    1/29
    NBC
    1:30-3:00pm
    0.9
    U.S. Figure Skating Championships:
    Pairs' and Men's Free Skate
    1/29
    NBC
    3:00-6:00pm
    2.0
    NFL Pro Bowl
    1/29
    NBC
    7:30-10:45pm
    7.9

     

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