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SBD/January 30, 2012/Marketing and Sponsorship
Published January 30, 2012
CAM STEPS OUT: In Charlotte, Joseph Person wrote NFL Panthers QB Cam Newton, who finished eighth in THE DAILY's list of most marketable NFL players, will “split his offseason between Charlotte and Atlanta.” IMG's Carlos Fleming, who handles Newton's marketing portfolio, said that Newton “plans to be more visible in the Charlotte community this year.” Fleming: "We're all doing our due diligence as to where the needs are in the market. A lot of the stuff that he'll do, he won't do just to get the feel-good attention in the media. ... A lot of it he'll do without the cameras." But Fleming knows Newton “can increase his charitable impact and marketing reach by building on his success and turning the Panthers into a consistent winner” (CHARLOTTE OBSERVER, 1/29).
GETTING A NEW LOOK: WORLD FOOTBALL INSIDER’s Matthew Grayson reported tortilla brand Maseca “will sponsor the shirts of Mexico’s national team through at least 2014.” The new look “debuted Wednesday night during a 3-1 friendly win over Venezuela played in Houston.” Mexico will “also sport the new shirts for the 2013 Confederations Cup, CONCACAF Gold Cup and qualifiers for the 2014 FIFA World Cup in Brazil” (WORLDFOOTBALLINSIDER.com, 1/27).
FUZZY FOOTWEAR: In Boston, gossip columnists Shanahan & Goldstein reported Patriots players Friday “returned to their lockers to discover boxes of Uggs for every player.” Although QB Tom Brady is an endorser for the brand’s “casual footwear, outwear, and accessories, it’s not clear who put the boots … in the locker room” (BOSTON GLOBE, 1/28). ESPN’s Wendi Nix said of Brady, “He does the UGGs advertising. I suspect he got a deal.” ESPN's Herm Edwards: "Buy them a car, Tom. You got enough money” (“NFL 32,” ESPN2, 1/27).