Nike Shifts Approach To Sponsorship As NBA Evolves TNT Scores On MLK Day With Cavs-Warriors NFL Changes Date Of Goodell Press Conference Schefter Steps Down From Pac Pro Football Role FIA Approves Sale Of F1 To Liberty Media 76ers Rising In Merch Sales, Home Attendance NFL Gets Credit For Minority Hirings LPGA Committed To Joint Event With PGA Tour Warriors Hold Lavish Arena Groundbreaking Goodell Bypassing AFC Title Game Draws Criticism
SBD/January 27, 2012/Leagues and Governing Bodies
ESPN The Magazine Claims David Stern Runs NBA Much Differently Now Than In Past
Published January 27, 2012
THE GOOD, THE BAD AND THE INJURED: In Austin, Kevin Lyttle notes the NBA "feared a backlash from the lockout, which delayed the season's start from Nov. 1 to Dec. 25, but attendance is down only 3 to 4 percent, and TV ratings have soared." TNT's ratings are "up 65 percent from last season while ESPN's ratings are up 20 percent." NBA TV ratings have "risen 68 percent." But Lyttle notes scoring and shooting percentages "are down, turnovers are up, benches are being used more as coaches rest their weary stars and injuries are piling up, likely because of grueling schedules and the lack of a real training camp" (AUSTIN AMERICAN-STATESMAN, 1/27). NBA.com's Shaun Powell asked, "Have you ever witnessed so many injuries, so many poor shooting nights, so many lopsided scores in so short a time? Has there ever been a first month of a season as astonishing as this one?" Powell: "Part comical, part tragic and totally freakish, this season is starting to separate itself from all others, and not entirely for the better" (NBA.com, 1/25).