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SBD/January 26, 2012/Marketing and Sponsorship
RBC Seen As One Of Pro Golf's Top Sponsors, But How Long Can It Last?
Published January 26, 2012
RETURNING TO HIS ROOTS: GOLFWEEK's Forecaddie notes golfer Anthony Kim's bag sponsorship with RBC "wasn't renewed, and he has yet to find a new bag sponsor." At the PGA Tour Humana Challenge last week, his "large white staff bag had been replaced by an Oklahoma stand bag." Kim has has "fallen to 96th in the world and hasn't won since 2010" (GOLFWEEK, 1/27 issue).