Verizon, IndyCar Nearing 10-Year Title Deal Manziel Signs Multiyear Deal With Nike LeBron James Complains About Sleeved Jerseys Adidas Unveils Postseason Jerseys For 10 Schools Puma Uses Holy Day "Stunt" To Reveal Jersey Sponsors Release Paralympic-Themed Ads Stewart Dishes On New Mobil 1 Web Series Sequel To "Shaq Fu" Video Game In The Works Marketplace Roundup Nike's Parker Talks Innovation, Competition
Upcoming Conferences and Events
SBD/January 26, 2012/Marketing and Sponsorship
RBC Seen As One Of Pro Golf's Top Sponsors, But How Long Can It Last?
Published January 26, 2012
RETURNING TO HIS ROOTS: GOLFWEEK's Forecaddie notes golfer Anthony Kim's bag sponsorship with RBC "wasn't renewed, and he has yet to find a new bag sponsor." At the PGA Tour Humana Challenge last week, his "large white staff bag had been replaced by an Oklahoma stand bag." Kim has has "fallen to 96th in the world and hasn't won since 2010" (GOLFWEEK, 1/27 issue).