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SBD/January 26, 2012/Marketing and Sponsorship
Nike Unveils New "Platinum" Jersey Line To Be Worn By Nine College Hoops Teams
Published January 26, 2012
WEIGHING IN ON JERSEYS: ESPN.com's Paul Lukas wrote Nike is "calling this the Hyper Elite Platinum series, with 'platinum' supposedly referring to the color of the uniforms." Lukas: "Can't blame 'em for trying to come up with a snazzy-sounding name, but come on -- they're gray" (ESPN.com, 1/25). CBSSPORTS.com's Matt Norlander wrote the uniforms are "not even that ugly," but they are just "boring-looking, nondescript from the past half-decade of altering team jerseys up and down the grayscale" (CBSSPORTS.com, 1/25). YAHOO SPORTS' Jeff Eisenberg wrote the "only good thing about Nike unveiling unsightly gray jerseys on Wednesday" is that each team is "only required to wear them once." New jerseys "always inspire their share of grumbling, but the release of these has been especially polarizing" (SPORTS.YAHOO.com, 1/25). In Tucson, Patrick Finley writes the unveiling of Arizona's jersey "left me feeling, well, gray." Finley: "There was no hint of navy, anywhere. Yup, Arizona's new uniform featured neither the proper school name nor the school's colors" (ARIZONA DAILY STAR, 1/26).