City Of Oakland Faces Tough Raiders Decision Brady, Goodell Ordered To Appear In Court Adidas Reportedly Courting James Harden Seau's Daughter Allowed To Speak At HOF DraftKings Now Partners With 27 MLB Clubs NU Stops Selling Jerseys With Players' Numbers Nike Preserves Converse's Original Look Browns' Haslam Endorses Coach, GM Marketplace Roundup 49ers Continue To Have Sod Issues At Levi's Stadium
SBD/January 26, 2012/Marketing and Sponsorship
Nike Promotes NFL Jerseys In New Video Narrated By Michael Irvin
Published January 26, 2012
HOT ON THE MARKET: In New Jersey, Eliot Caroom noted the change from Reebok to Nike “has led to a dwindling inventory for fans -- causing upheaval for both retailers and customers.” An informal survey of New Jersey stores Tuesday found “short supplies” of both Giants WR Victor Cruz and DE Jason Pierre-Paul jerseys at Modell’s and “none at Sports Authority stores.” The Sports Authority District Manager Tyler Reed said that Reebok “bought jerseys for each team conservatively so it wouldn’t lose money on the tail end of its contract.” Reed: "Reebok has to buy the jerseys from overseas, and they order blanks from overseas and they put the screen print on them with the names and numbers. Once their blanks were done, they’re not going to go and buy more." Retail managers “agreed Cruz is the biggest draw.” Modell's CEO Mitchell Modell said, "It’s the single hottest item we’ve had since the Razor Scooter." Stores are also “slashing prices on Jets gear to clear their inventory of Reebok jerseys as well” (NJ.com, 1/25).