SB Advertisers Could Take More Measured Approach Raiders File Paperwork To Move To Vegas Kraft Profile Examines Goodell Relationship Yonex Begins Fines For Smashing Racquets NFL Seems More Comfortable With Vegas CSN Mid-Atlantic, Ravens Not Renewing Deal Nike Shifts Approach To Sponsorship As NBA Evolves Johnson's Ambassadorship Leaves Jets In Flux NFL Changes Date Of Goodell Press Conference Mickelson Debuts Personal Logo On Apparel
SBD/January 26, 2012/Marketing and Sponsorship
Nike Promotes NFL Jerseys In New Video Narrated By Michael Irvin
Published January 26, 2012
HOT ON THE MARKET: In New Jersey, Eliot Caroom noted the change from Reebok to Nike “has led to a dwindling inventory for fans -- causing upheaval for both retailers and customers.” An informal survey of New Jersey stores Tuesday found “short supplies” of both Giants WR Victor Cruz and DE Jason Pierre-Paul jerseys at Modell’s and “none at Sports Authority stores.” The Sports Authority District Manager Tyler Reed said that Reebok “bought jerseys for each team conservatively so it wouldn’t lose money on the tail end of its contract.” Reed: "Reebok has to buy the jerseys from overseas, and they order blanks from overseas and they put the screen print on them with the names and numbers. Once their blanks were done, they’re not going to go and buy more." Retail managers “agreed Cruz is the biggest draw.” Modell's CEO Mitchell Modell said, "It’s the single hottest item we’ve had since the Razor Scooter." Stores are also “slashing prices on Jets gear to clear their inventory of Reebok jerseys as well” (NJ.com, 1/25).