Hyundai Will Use Celebs In Super Bowl Ad Nissan To Sponsor Vignettes On FoxSports.com Intel Inks Unique Kit Deal With FC Barcelona Pirates' McCutchen Has Rising Marketing Power iON Hopes Dew Tour Sponsorship Raises Profile Cam Newton Enjoying Foray Into Fashion Manning's No. 18 Top In Jersey Sales Marketplace Roundup N.Y. Stores Planning Super Bowl Themes, Promotions Dow Chemical To Sponsor Dillon's No. 3 Cup Car
SBD/January 26, 2012/Marketing and Sponsorship
Time For Another Round: MillerCoors Signs Extension With NASCAR, Penske Racing
Published January 26, 2012
BACK IN THE BIG SHOW: YAHOO SPORTS’ Nick Bromberg reported NASCAR driver Elliott Sadler “will be back in the Sprint Cup Series for the Daytona 500.” Sadler, who race full-time on the Nationwide Series for Richard Childress Racing, will drive RCR's No. 33 at Daytona "with sponsorship from General Mills and Kroger.” The car “is locked into the race because that's the car that Clint Bowyer drove for RCR last year before moving on to Michael Waltrip Racing” (SPORTS.YAHOO.com, 1/25). The No. 33 car “will also run four more Cup races with driver Brendan Gaughan and sponsorship from South Point Hotel & Casino,” the Las Vegas resort which is owned by Brendan's father Michael Gaughan. Brendan Gaughan previously “announced an 18-race Nationwide and Truck Series schedule with RCR” (AP, 1/25).
LOOKING INTO THE FUTURE: Driver Dale Earnhardt Jr. discussed his future in NASCAR and said, “In the perfect world, I may slow down and go run in the Nationwide Series and have some fun with that. I might run some trucks, I have never done that. They have a lot more relaxed schedule and the garage area is a lot more calm.” Earnhardt added, “I will probably drive way longer than I should, but I don’t think I will become an owner in the sport. The challenges with that are something that I don’t have interest in working on.” Earnhardt brought up a possible broadcasting career and said, “I don’t even know if I would be any good at it. I do want to have a reason to go to the track and be around the people that are there and build new relationships and be a part of the sport” ("SportsCenter," ESPN, 1/25).