Quote of the Day
"I will probably drive way longer than I should, but I don’t think I will become an owner in the sport. The challenges with that are something that I don’t have interest in working on."-- Driver Dale Earnhardt Jr, on his future in NASCAR. ("SportsCenter," ESPN, 1/25)
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Top Stories
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Raise Your Glass
(l to r) Roger Penske, Keselowski, MillerCoors' Andy England, Miss Coors Light Rachel Ruper and NASCAR's Steve Phelps
MillerCoors today announced it is extending its commitment to NASCAR, signing a multiyear extension with Penske Racing that will see its Miller Lite continue to sponsor the No. 2 Dodge for 36 races. It also signed a five-year extension with NASCAR that will see the Coors Light brand remain the sport's official beer. MillerCoors VP/Media & Marketing Services Jackie Woodward said, "MillerCoors has been a prominent supporter of NASCAR and its fans for 40 years. It seemed like a good time for us to put this together. We have such a strong relationship with the Penske organization. Miller Lite will now be one of the few primary sponsors throughout the season." Woodward said that both brands will ramp up their activation in digital and s ...
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Credit Check
Influential marketer Michael Lynch is leaving Visa.
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Drawing The Line
Nationals GM said that team was not going to offer Fielder more than six years
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Coming Down The Mountain
Winter X Games begin today in Aspen, but there remains no deal for ESPN to return next year.
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Shades Of Gray
Nike new platinum jersey line for college hoops programs called "boring," "unsightly."
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Cotton Club
UA net revenues aided by strength in expanded Charged Cotton platform
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Type Casting
Plain Dealer's Grossi off Browns beat after disparaging tweet.
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Bank Shot
RBC is one of pro golf's top sponsors, but is the bank stretching itself too thin?
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Going Deep
Pro football far outdistances anything else in survey of America's favorite sports.
