Ballmer Reportedly Declines Prime Ticket's Extension Men In Blazers Planning To Hold Convention Hornets Announce New Broadcast Team ESPN's Mendoza To Replace Schilling Sunday Players' Tribune Launching Branded Video Series "Ballers" First Season Strong For HBO Media Notes NFL Reluctant On Long-Term "TNF" Deal Fox Execs Impressed With FS1 Progress Schilling Bumped From "Sunday Night Baseball"
SBD/January 25, 2012/Media
NBCUniversal Using Various Networks To Promote Super Bowl XLVI Ahead Of Game
Published January 25, 2012
I WON'T BLACK OUT? ADWEEK's Katy Bachman noted the "potential blackout of the Super Bowl on DirecTV in Boston has got lawmakers fretting and dashing off letters." U.S. Senators Scott Brown (R-Mass.) and John Kerry (D-Mass.) both "sent letters to DirecTV and Sunbeam Television," while the state's 10 U.S. congressmen "also sent a letter." In the letters, lawmakers "urge the two companies to put aside their differences and clear the Super Bowl broadcast on Feb. 5," which airs on Sunbeam's WHDH-NBC in Boston. Since Jan. 14, DirecTV and Sunbeam have been "unable to come to a carriage agreement." If the two "remain at loggerheads, about 200,000 DirecTV subscribers in Boston will be unable to watch the biggest sporting event of the year" (ADWEEK.com, 1/24).