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SBD/January 25, 2012/Media
NBCUniversal Using Various Networks To Promote Super Bowl XLVI Ahead Of Game
Published January 25, 2012
I WON'T BLACK OUT? ADWEEK's Katy Bachman noted the "potential blackout of the Super Bowl on DirecTV in Boston has got lawmakers fretting and dashing off letters." U.S. Senators Scott Brown (R-Mass.) and John Kerry (D-Mass.) both "sent letters to DirecTV and Sunbeam Television," while the state's 10 U.S. congressmen "also sent a letter." In the letters, lawmakers "urge the two companies to put aside their differences and clear the Super Bowl broadcast on Feb. 5," which airs on Sunbeam's WHDH-NBC in Boston. Since Jan. 14, DirecTV and Sunbeam have been "unable to come to a carriage agreement." If the two "remain at loggerheads, about 200,000 DirecTV subscribers in Boston will be unable to watch the biggest sporting event of the year" (ADWEEK.com, 1/24).