Snickers Releases First Manziel Commercial Univ. Of Toledo Signs Deal With Cavaliers 49ers Renew Deal With U.S. Bank College Football Marketing Notes Comcast-NASCAR Deal To Be Announced Bellis Not Likely To Strike Endorsement Deals Jordan, Federer U.S. Open Chat Boosts Sales Tony Hawk Named Sony Action Cam Endorser Jordan Talks Federer Shoe Collaboration Ford Field Gets Title Sponsor For Bowl Game
Upcoming Conferences and Events
SBD/January 25, 2012/Marketing and Sponsorship
Roush Fenway Racing Shuffles Sale, Marketing Staff; Dedicates Client Teams To Sponsors
Published January 25, 2012
exceed sponsors' expectations
ON THE HORIZON: SCENE DAILY’s Jeff Owens noted RFR “had to contract from four to three Sprint Cup teams this season, but already is working on finding sponsors to expand back to four teams next season.” It also is “still looking for sponsors for its two Nationwide Series teams.” In addition, the organization “still needs sponsorship for about 10 races” for Cup driver Matt Kenseth. Meanwhile, Nationwide Series driver Ricky Stenhouse Jr. does not have a sponsor yet, but the organization “has committed to running him” for the full season. Driver Trevor Bayne is “expected to run a partial Nationwide schedule, but Roush is looking for sponsorship to run him for the full season as well.” Newmark: “We are still out there talking to a number of sponsors and that will dictate whether we bump from one and a half to a full two” (SCENEDAILY.com, 1/24).