Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Puig Starring In New Starter Ad Campaign AT&T Pushing Tech At PGA Tour Event Marketplace Roundup
Upcoming Conferences and Events
SBD/January 25, 2012/Marketing and Sponsorship
Roush Fenway Racing Shuffles Sale, Marketing Staff; Dedicates Client Teams To Sponsors
Published January 25, 2012
exceed sponsors' expectations
ON THE HORIZON: SCENE DAILY’s Jeff Owens noted RFR “had to contract from four to three Sprint Cup teams this season, but already is working on finding sponsors to expand back to four teams next season.” It also is “still looking for sponsors for its two Nationwide Series teams.” In addition, the organization “still needs sponsorship for about 10 races” for Cup driver Matt Kenseth. Meanwhile, Nationwide Series driver Ricky Stenhouse Jr. does not have a sponsor yet, but the organization “has committed to running him” for the full season. Driver Trevor Bayne is “expected to run a partial Nationwide schedule, but Roush is looking for sponsorship to run him for the full season as well.” Newmark: “We are still out there talking to a number of sponsors and that will dictate whether we bump from one and a half to a full two” (SCENEDAILY.com, 1/24).