SBD/January 24, 2012/Marketing and Sponsorship

New Era Releasing New NFL-Licensed Product In More Than A Decade This Week

New Era's five-year NFL rights deal does not officially begin until April, but the Buffalo-based cap maker has its first NFL-licensed products in more than a decade at U.S. retail this week. Pro Bowl caps, priced at $28 for the 3930 model and $35 for the fitted 5950 cap, are being sold this week at Lids, NFL.com, Football Fanatics and NewEraCap.com. The caps also will be sold at the Pro Bowl, which is being played Sunday in Honolulu. New Era and Nike replace adidas' Reebok subsidiary as NFL on-field licensees starting next season.
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