Arizona State Debuts New Adidas FB Uniforms Fresno State Partnering With Nike For Redesign Rahal To Sport Ohio State-Themed Helmet Ticketing Co. Debuts New Program For Three Teams Brands Activating At U.S. Open Of Surfing Six-Year-Old Skateboard Prodigy Racks Up Sponsors MWR's Kauffman Buys Stake In Ganassi Racing Bridgestone, NHL Renew Sponsor Deal SHR Talking To Multiple Sponsors For Danica NBA Signs Marriott For International Games
SBD/January 24, 2012/Marketing and Sponsorship
NASCAR Team Owners Optimistic About Sponsorship Outlook For Upcoming Season
Published January 24, 2012
ROWDY ROUNDUP: Gibbs said that he believes Kyle Busch, who drives JGR's No. 18 Toyota in the Cup series, "has matured and just took a step back" when he was suspended in November for an on-track incident. Gibbs: "We’ve got a sponsor there that has been awesome with it. We’ve been through some incidents and Mars (which funds the No. 18 team through its M&M’s brand) just stood tall through the whole thing." Busch recently signed Monster Energy to sponsor his Nationwide Series ride and he said that the company "hasn’t talked with him about his behavior." Busch: "I haven’t had that talk with them because frankly I don’t think they care. I started talking with those folks (last) February." SCENEDAILY.com's Bob Pockrass noted while Monster "might not care, it is obvious that M&M’s does." Busch "wouldn’t divulge what his conversations have been like with Mars executives the last few months but said the sponsorship doesn’t come with additional conditions" (SCENEDAILY.com, 1/23).