NASCAR Hires Brent Dewar As COO Dow Chemical To Sponsor Dillon's No. 3 Cup Car Rose Injury Presents Issues For Brand Marketing Sponsors, Non-Sponsors Gear Up For World Cup Marketplace Roundup Ditka Wine Sales Up After Brand Overhaul USA Today Partners With QuintEvents Marketplace Roundup Chobani Set For Super Bowl Ad Debut Mohr Roasts Patrick, Others At NASCAR Banquet
SBD/January 24, 2012/Marketing and Sponsorship
NASCAR Team Owners Optimistic About Sponsorship Outlook For Upcoming Season
Published January 24, 2012
ROWDY ROUNDUP: Gibbs said that he believes Kyle Busch, who drives JGR's No. 18 Toyota in the Cup series, "has matured and just took a step back" when he was suspended in November for an on-track incident. Gibbs: "We’ve got a sponsor there that has been awesome with it. We’ve been through some incidents and Mars (which funds the No. 18 team through its M&M’s brand) just stood tall through the whole thing." Busch recently signed Monster Energy to sponsor his Nationwide Series ride and he said that the company "hasn’t talked with him about his behavior." Busch: "I haven’t had that talk with them because frankly I don’t think they care. I started talking with those folks (last) February." SCENEDAILY.com's Bob Pockrass noted while Monster "might not care, it is obvious that M&M’s does." Busch "wouldn’t divulge what his conversations have been like with Mars executives the last few months but said the sponsorship doesn’t come with additional conditions" (SCENEDAILY.com, 1/23).