Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director Daytona Int'l Speedway Partners With UNOH UA Expected To Announce Deal With Murray
SBD/January 24, 2012/Marketing and Sponsorship
Patrick Wants To Focus On NASCAR; Will Race In Coca-Cola 600, Not Indy 500
Published January 24, 2012
CENTER OF ATTENTION: ESPN.com's Terry Blount wrote under the header, "Danica Patrick Steals The Spotlight." In the first interview session of the '12 NASCAR media tour, Patrick "managed to upstage her new boss, Tony Stewart, at least as far as attention goes from more than 200-plus reporters attending Day 1 of the tour." Blount: "Welcome to Danica's world as a full-time driver in NASCAR. ... Get used to it. It's all part of Danica-mania, which isn't new for her, but the scale of attention will continue to increase if she has success in NASCAR" (ESPN.com, 1/23). In Charlotte, Tom Sorensen writes Patrick attracted as "many reporters and photographers ... as defending Cup champions Tony Stewart." This is "not a media concoction; fans will follow, too." The appeal "is obvious." Some men who "care little about racing will follow her because of her appearance and because she will again star in an unprecedented sixth straight Go Daddy -- her sponsor -- Super Bowl commercial." Some women who "care little about racing will follow her because she's one of them" (CHARLOTTE OBSERVER, 1/24).
KISS ME, I'M IRISH: YAHOO SPORTS' Jay Busbee noted Patrick over the weekend "unveiled a special shamrock-themed GoDaddy No. 7 Chevy Impala that she'll run in the St. Patrick's Day Nationwide race at Bristol on March 17" (SPORTS.YAHOO.com, 1/23).