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SBD/January 24, 2012/Marketing and Sponsorship
New York, New England Retailers See Heavy Traffic In Rush For NFL Championship Gear
Published January 24, 2012
LOVING THE SEQUEL: Modell appeared on Fox Business yesterday, and was asked by anchor David Asner if the outcome of the two championship games was the best possible scenario. Modell said, “I feel I am Don King, where you put two boxers in the ring and you can't lose. ... It is just great for the spirit of New England and New York. We had 300 people in our West 42nd Street flagship store last night cheering, clapping and yelling.” Modell said of having enough quantity to meet the demand, "We have printers all around the New York area, the New England area. We have 40 vans servicing our stores, getting shipments literally every 30 minutes.” When asked if the outcomes will affect businesses outside the Northeast, Modell said, “Absolutely. New England and the Giants can be sold all over the country. They are really national teams.” Modell: “We feel this is going to be stronger than 2008” (“Power & Money,” Fox Business, 1/23).