SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/January 24, 2012/Marketing and Sponsorship
New Callaway Ads Made With Help Of Justin Timberlake To Launch This Weekend
Published January 24, 2012
CHIPS & PUTTS: Cobra Golf yesterday formally announced that it has signed Rickie Fowler as an endorser. Fowler will use Cobra's clubs, bag and a selection of accessories. Fowler signed with Puma Golf in '09 and will now represent the Cobra Puma Golf brand with both on- and off-course activations. He will be featured in upcoming marketing campaigns for both Cobra and Puma (Cobra Golf)....Golfer Colin Montgomerie is "returning to his equipment roots" by re-signing with Callaway Golf. Montgomerie left Callaway in '04 to play Yonex equipment (GOLF WORLD MONDAY, 1/23)....Callaway yesterday announced that it will be the official apparel provider for staff and volunteers of the '12 U.S. Amateur Championship (Callaway)....Adams Golf has re-signed Yani Tseng to a new two-year agreement (Adams Golf).