NBC PyeongChang Sales Pacing Ahead Of Sochi New Era Looks To Build On Record MLB Sales Intel Pokes Fun At LeBron James In New Creative Royals Add Seven New Sponsors For '17 Season Ronaldo Launching Men's Denim Brand In U.S. NASL's Indy Eleven Adds Turkish Airlines As Sponsor Marketplace Roundup Shiffrin Looking At Deals Ahead Of '18 Games AT&T Is Top NCAA Tourney TV Spender To Date Marketplace Roundup
SBD/January 24, 2012/Marketing and Sponsorship
New Callaway Ads Made With Help Of Justin Timberlake To Launch This Weekend
Published January 24, 2012
CHIPS & PUTTS: Cobra Golf yesterday formally announced that it has signed Rickie Fowler as an endorser. Fowler will use Cobra's clubs, bag and a selection of accessories. Fowler signed with Puma Golf in '09 and will now represent the Cobra Puma Golf brand with both on- and off-course activations. He will be featured in upcoming marketing campaigns for both Cobra and Puma (Cobra Golf)....Golfer Colin Montgomerie is "returning to his equipment roots" by re-signing with Callaway Golf. Montgomerie left Callaway in '04 to play Yonex equipment (GOLF WORLD MONDAY, 1/23)....Callaway yesterday announced that it will be the official apparel provider for staff and volunteers of the '12 U.S. Amateur Championship (Callaway)....Adams Golf has re-signed Yani Tseng to a new two-year agreement (Adams Golf).