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SBD/January 24, 2012/Franchises
Astros To Cut Ticket Prices, Allow Outside Food, Consider Name Change
Published January 24, 2012
READY FOR LIFTOFF? The Astros name "is a nod to Houston's role in the space program as the site of NASA's mission Control." Aerospace "is a major industry in the metropolitan area, but now that the space shuttle program has ended, the city may be less likely to base its identity on the space program" (AP, 1/23). In Houston, Jerome Solomon wrote while Crane "hit a ground-rule double with the ticket-price reduction -- some 5,000 seats will be cheaper this year -- he struck out looking by admitting the team is willing to consider changing its name." Solomon: "Please allow me to save you the money all sorts of marketing people will charge you to 'do a study on it.' I can assure you those who have supported the Astros over their 50 years in Houston (47 with the name Astros) are not ready to kiss their Astros goodbye. ... Changing the Astros name to anything would tick off true Astros fans to the highest of tickstivity" (CHRON.com, 1/23).