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SBD/January 23, 2012/Franchises
Increased Rangers Ticket Prices Tied To Signing Of P Yu Darvish
Published January 23, 2012
SUSTAINABLE FRANCHISE: Simpson said of the Rangers’ front office, “I believe them and trust them. They've done a lot of work. But it goes back to the theory of are you in a sports organization to try to second-guess them. We don't do that. … If you think you can improve your management personally as an owner, you need to get somebody else and not try to do it yourself. That's where I disagree with the owners that are so proactive and involved technically. It's like, knock yourself out if that's fun for you. That's in hobby area. Here you get the very best people and support them. We were fortunate in that we had such superb staff when we bought the thing that we're not reinventing anything." Asked how he balances spending with generating revenue, Simpson said, “Winning comes first, and then support comes. We can't ask fans to come to every game when you're losing and help you increase your revenues.” He added, “The one thing we know for sure is money can’t buy [wins]. Silly guys get in with big egos and a lot of money and just make a mess. I don’t believe that is going on here. You’ve got thoughtful spending behind superb management. That’s a different model.” Simpson said, “Payroll has gone from $57 million to maybe $125 million this year. That's $70 million. When ticket sales are $70 million, you can't expect it to be covered quickly. It'll need further increases in ticket prices, and this TV increment for revenue, and a winning team. Then we'll have a sustainable model. But people who invest in a baseball franchise are, in our case on the financial side, looking for ultimate appreciation of the value of the team. We're not looking to take money out. We also are putting in money now” (FT. WORTH STAR TELEGRAM, 1/22).