Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Giveaways At Championship Games Include Unsponsored Towel In Foxboro

Sponsors and teams are putting the finishing touches on activation plans around Sunday’s NFL conference championship games. The Patriots host the Ravens in the AFC Championship game at 3:00pm ET, and the home team is giving away what are the first unsponsored NFL rally towels in memory. The Steelers' Terrible Towels, which pioneered the genre, have always been sold, rather than given away. Instead, the Pats are distributing commemorative towels for the game with the initials of Myra Kraft, the late wife of team Owner Robert Kraft. Myra Kraft died in July. In activation at nearby Patriot Place, a party at the CBS Scene restaurant and bar Friday will include ticket giveaways and a contest to find the best imitation of Patriots TE Rob Gronkowski’s football spike, with prizes in separate men's, women's and kids' categories, including game tickets and autographed memorabilia. A Facebook promo from CBS Scene and The Hall at Patriot Place in conjunction with Raytheon offers those “liking” the restaurant a chance to win an autographed jersey of LB Jerod Mayo. The Patriots are donating $0.10 to the Boston Boys & Girls Club for every new Facebook "like" they get up until game time up to $100,000. Other ticket giveaways were through Dunkin Donuts, local radio and those making purchases at the Patriots ProShop this week, were automatically entered to win tickets. In S.F., the 49ers are offering white “Rock the Stick” rally towels sponsored by U.S. Bank's FlexPerks rewards program and Derby of San Francisco outerwear. Fans are being encouraged to wear red and concession stands at Candlestick Park will offer up to a 50% discount between 1:30-2:30pm PT before Sunday’s 3:30pm game on food and non-alcoholic beverages.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/01/20/Marketing-and-Sponsorship/Championship-game-activation.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/01/20/Marketing-and-Sponsorship/Championship-game-activation.aspx

CLOSE