SBD/January 20, 2012/Marketing and Sponsorship

Giveaways At Championship Games Include Unsponsored Towel In Foxboro

Commemorative Patriots rally towel includes the initials of the late Myra Kraft
Sponsors and teams are putting the finishing touches on activation plans around Sunday’s NFL conference championship games. The Patriots host the Ravens in the AFC Championship game at 3:00pm ET, and the home team is giving away what are the first unsponsored NFL rally towels in memory. The Steelers' Terrible Towels, which pioneered the genre, have always been sold, rather than given away. Instead, the Pats are distributing commemorative towels for the game with the initials of Myra Kraft, the late wife of team Owner Robert Kraft. Myra Kraft died in July. In activation at nearby Patriot Place, a party at the CBS Scene restaurant and bar Friday will include ticket giveaways and a contest to find the best imitation of Patriots TE Rob Gronkowski’s football spike, with prizes in separate men's, women's and kids' categories, including game tickets and autographed memorabilia. A Facebook promo from CBS Scene and The Hall at Patriot Place in conjunction with Raytheon offers those “liking” the restaurant a chance to win an autographed jersey of LB Jerod Mayo. The Patriots are donating $0.10 to the Boston Boys & Girls Club for every new Facebook "like" they get up until game time up to $100,000. Other ticket giveaways were through Dunkin Donuts, local radio and those making purchases at the Patriots ProShop this week, were automatically entered to win tickets. In S.F., the 49ers are offering white “Rock the Stick” rally towels sponsored by U.S. Bank's FlexPerks rewards program and Derby of San Francisco outerwear. Fans are being encouraged to wear red and concession stands at Candlestick Park will offer up to a 50% discount between 1:30-2:30pm PT before Sunday’s 3:30pm game on food and non-alcoholic beverages.
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