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SBD/January 20, 2012/Marketing and Sponsorship
Busch Brothers Set To Team Up For Nationwide Series In Monster-Sponsored Car
Published January 20, 2012
STEPPING INTO A NEW WORLD: ESPN.com's Paul Taublieb noted a "collection of world-class X Games stars and premier motorsports and action sports athletes welcomed Kyle and Kurt Busch to the Monster Energy team Thursday." With X Games and Dew Tour Champion Jamie Bestwick "serving as announcer, a freestyle moto-X demonstration kicked things off at the headquarters of team owner Kyle Busch's race shop in Mooresville, N.C." The Monster athletes on-hand had "no problem bridging the gap between traditional motorsports and action sports culture" (ESPN.com, 1/19).