Luck, Romo Join Mannings To Promote DirecTV Flames Merch Flying Off The Shelves Sears Canada Partners With Gretzky Spieth's Dad Tracking Athletes' Social Media Impact Marketplace Roundup Advertisers Need $10M For YouTube's NFL Channel U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Sponsors Stayed True To Paul George Zurich To Promote Lexi During PGA Tour Event
Upcoming Conferences and Events
SBD/January 20, 2012/Marketing and Sponsorship
Busch Brothers Set To Team Up For Nationwide Series In Monster-Sponsored Car
Published January 20, 2012
STEPPING INTO A NEW WORLD: ESPN.com's Paul Taublieb noted a "collection of world-class X Games stars and premier motorsports and action sports athletes welcomed Kyle and Kurt Busch to the Monster Energy team Thursday." With X Games and Dew Tour Champion Jamie Bestwick "serving as announcer, a freestyle moto-X demonstration kicked things off at the headquarters of team owner Kyle Busch's race shop in Mooresville, N.C." The Monster athletes on-hand had "no problem bridging the gap between traditional motorsports and action sports culture" (ESPN.com, 1/19).